The 'Guppy Friend' Helps Prevent Microfibers from Entering the Ocean
Katherine Pendrill — November 11, 2016 — Eco
References: kickstarter
In response to the growing threat of microfibers polluting our oceans, a group of eco-friendly entrepreneurs in Berlin created a revolutionary product called the 'Guppy Friend.' Just as the name suggests, the product helps to protect the health of the world's oceans and the marine life that depend on them to survive.
The Guppy Friend is a microfilter washing bag that can be used to prevent microfibers from entering the ocean. The bag itself is made from an advanced micro-filter material that captures microfibers released in the wash. Users can then collect these fibers after each wash and dispose of them in the trash. The bag also has the added benefit of protecting garments by keeping fabrics better intact in the wash.
While there has already been much publicity about the threat of microbeads in skincare products, this new bag helps consumers tackle the similar issue of microfibers.
The Guppy Friend is a microfilter washing bag that can be used to prevent microfibers from entering the ocean. The bag itself is made from an advanced micro-filter material that captures microfibers released in the wash. Users can then collect these fibers after each wash and dispose of them in the trash. The bag also has the added benefit of protecting garments by keeping fabrics better intact in the wash.
While there has already been much publicity about the threat of microbeads in skincare products, this new bag helps consumers tackle the similar issue of microfibers.
Trend Themes
1. Eco-friendly Laundry Products - Opportunity to develop and market other laundry products that lessen our damaging impact on the environment.
2. Microfiber Pollution Prevention - Developing products and services that prevent microfiber pollution could soon become necessary.
3. Sustainable Packaging - Creating sustainable packaging for the Guppy Friend could help eco-conscious consumers feel even better about their purchase.
Industry Implications
1. Fashion - Clothing companies could invest in sustainable laundry products for their customers as part of their eco-friendly initiatives.
2. Household Products - The household products industry could develop more eco-friendly alternatives to traditional laundry detergent and dryer sheets.
3. Environmental Services - Companies that offer environmental services could offer programs to collect and dispose of microfibers for consumers and businesses.
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