The New Google Logo Adopts Sculpted Letters and a Flatter Finish
Michael Hemsworth — September 2, 2015 — Marketing
References: google & googleblog.blogspot
It's always fascinating to see a timeline of how a brand logo has evolved over time to match the certain aesthetic of the company it represents, and with the release of the new Google logo, it's the perfect time to look back at just such a history. Explaining the release on the brand's namesake blog, the new Google logo features a sans serif style font, a flatter finish and a slightly off-kilter "e" at the end to give it a bit of charm.
About the new logo, Google explains, "Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk)." This rebranding takes the various ways that consumers interact with the Google brand worldwide, which is both innovative and insightful.
About the new logo, Google explains, "Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk)." This rebranding takes the various ways that consumers interact with the Google brand worldwide, which is both innovative and insightful.
Trend Themes
1. Evolution of Brand Logo - Disruptive innovation opportunity: Develop a platform that visually showcases the evolution of brand logos over time to create a sense of nostalgia and brand loyalty.
2. Flat Design Aesthetic - Disruptive innovation opportunity: Create design tools or software that help businesses easily adopt a flat design aesthetic in their logos and branding, keeping up with the trend.
3. Responsive Branding - Disruptive innovation opportunity: Build a system that automatically adjusts brand logos and visual elements based on the type of device or input method, creating a consistent branding experience across platforms.
Industry Implications
1. Graphic Design - Disruptive innovation opportunity: Develop AI-powered logo design software that generates unique and visually appealing logos based on a company's brand values and target audience.
2. Digital Marketing - Disruptive innovation opportunity: Create a platform that tracks and analyzes consumer interaction with brand logos across various digital platforms, providing valuable insights for marketers.
3. User Experience (UX) Design - Disruptive innovation opportunity: Design an intuitive and customizable branding system that allows businesses to seamlessly adapt their visual identity to different devices and user interactions.
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