Engage Shares a New Way to Discover and Shop Wedding & Engagement Rings
Laura McQuarrie — August 6, 2020 — Fashion
References: engagejeweler & prnewswire
All aspects of the traditional wedding experience have been disrupted over the last few months and Engage is introducing itself as a brand-new mobile app that shares a fresh new way for couples to shop wedding and engagement rings. The mobile app is powered by artificial intelligence and it is designed to reimagine the purchasing experience by focusing on at-home customization and design.
In a world that's teeming with choices, the platform helps to simplify the buying process to help consumers quickly figure out what they're looking for. With Engage, couples can choose the band, mental, diamond shape and clarity of their liking, and receive the support of an AI virtual consultant that's capable of making smart recommendations. As many people have spent years collecting inspiration on Pinterest, the app also lets users connect their account so that smart recommendations can be made.
Image Credit: Engage
In a world that's teeming with choices, the platform helps to simplify the buying process to help consumers quickly figure out what they're looking for. With Engage, couples can choose the band, mental, diamond shape and clarity of their liking, and receive the support of an AI virtual consultant that's capable of making smart recommendations. As many people have spent years collecting inspiration on Pinterest, the app also lets users connect their account so that smart recommendations can be made.
Image Credit: Engage
Trend Themes
1. AI Ring-buying Apps - Disruptive innovation opportunity: AI-powered virtual consultants can revolutionize the wedding and engagement ring shopping experience by providing personalized recommendations and simplifying the buying process.
2. At-home Customization - Disruptive innovation opportunity: The rise of at-home customization allows couples to personalize their wedding and engagement rings, creating unique and meaningful pieces.
3. Simplifying the Buying Process - Disruptive innovation opportunity: The use of artificial intelligence in ring-buying apps simplifies the buying process by quickly helping consumers figure out their preferences and narrowing down their options.
Industry Implications
1. Wedding & Engagement - Disruptive innovation opportunity: AI ring-buying apps can transform the wedding and engagement industry by revolutionizing how couples discover, customize, and purchase their rings.
2. Mobile App - Disruptive innovation opportunity: The development of AI-powered mobile apps for ring buying introduces a new way for consumers to engage with jewelry brands and make informed purchasing decisions.
3. Artificial Intelligence - Disruptive innovation opportunity: The integration of artificial intelligence into the jewelry industry opens up possibilities for personalized recommendations, streamlined customization, and enhanced customer experiences.
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