Dick's Sporting Goods Has New Ambassadors for Private Label Products
Daniel Johnson — May 3, 2021 — Marketing
References: s27.q4cdn & retaildive
Dick's Sporting Goods is now leveraging high-profile brand ambassadors in an effort to promote its private label products, the new ambassadors will include Stephen tWitch and Allison Boss.
Both of the ambassadors will have a long-term relationship with the retailer and will promote the private label products associated with the Dick's Sporting Goods DSG family athleisure brand. The new brand ambassadors are a celebrity dance couple and also launched a TikTok dance challenge to mark International Dance Day.
"Stephen and Allison embody everything DSG is all about," said Ed Plummer, a Senior Vice President and Chief
Marketing Officer at Dick's Sporting Goods. "Just like DSG, they both actively live life to its fullest and support inclusivity for all athletes, no matter their size, skill, age or budget. We're excited to partner with the Bosses and look forward to all of the fun things we have planned together."
Image Credit: Dick's Sporting Goods
Both of the ambassadors will have a long-term relationship with the retailer and will promote the private label products associated with the Dick's Sporting Goods DSG family athleisure brand. The new brand ambassadors are a celebrity dance couple and also launched a TikTok dance challenge to mark International Dance Day.
"Stephen and Allison embody everything DSG is all about," said Ed Plummer, a Senior Vice President and Chief
Marketing Officer at Dick's Sporting Goods. "Just like DSG, they both actively live life to its fullest and support inclusivity for all athletes, no matter their size, skill, age or budget. We're excited to partner with the Bosses and look forward to all of the fun things we have planned together."
Image Credit: Dick's Sporting Goods
Trend Themes
1. Celebrity Brand Ambassadors - Leveraging high-profile brand ambassadors can be an effective way to promote private label products.
2. Influencer Marketing - Partnering with social media influencers like Stephen tWitch and Allison Boss can help increase brand awareness and reach more customers.
3. Tiktok Challenges - Creating TikTok dance challenges can be a fun and engaging way to grab attention and promote brand products.
Industry Implications
1. Sports Retail - Sports retailers like Dick's Sporting Goods can utilize celebrity brand ambassadors to promote their private label products and increase sales.
2. Athleisure - The use of celebrity brand ambassadors like Stephen tWitch and Allison Boss can help promote athleisure wear and increase demand for this type of clothing.
3. Social Media - Social media platforms like TikTok can be leveraged for influencer marketing and to create engaging content that promotes brand products.
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