Anthropologie's BHLDN Held a Wedding Gown Giveaway to 100 Consumers
Daniel Johnson — August 19, 2020 — Marketing
References: anthropologie & wwd
Anthropologie's BHLDN brand conducted a 'Brides Save Lives Giveaway,' where the organization giveaway 100 gowns. The BHLDN brand will give away gowns to individuals who continue to their community during the COVID-19 pandemic. Eligible people included health-care workers, first responders, as well as local business workers, and those caring for family or children.
Lori Conley, the BHLDN general merchandise manager, spoke about the giveaway, "The BHLDN team is in awe of the passion and commitment of all essential workers, especially our brides."
The contest ran from May 4th until May 31st, where consumers were able to sign up using the company website. Each of the gowns was priced at approximately $2,600.
The BHLDN brand is also running virtual appointments over Zoom, where consumers can meet with BHLDN stylists.
Image Credit: BHLDN
Lori Conley, the BHLDN general merchandise manager, spoke about the giveaway, "The BHLDN team is in awe of the passion and commitment of all essential workers, especially our brides."
The contest ran from May 4th until May 31st, where consumers were able to sign up using the company website. Each of the gowns was priced at approximately $2,600.
The BHLDN brand is also running virtual appointments over Zoom, where consumers can meet with BHLDN stylists.
Image Credit: BHLDN
Trend Themes
1. Community Giveaway Campaigns - Opportunity for businesses to conduct community giveaways to promote their brand and reward essential workers for their hard work during the pandemic.
2. Virtual Stylist Appointments - Virtual appointments over Zoom have become increasingly popular with the pandemic and provide an opportunity for businesses to connect with their customers in a new way.
3. COVID-19 Relief Efforts - Businesses that focus on giving back and helping others during the pandemic can benefit from increased brand loyalty and recognition from consumers.
Industry Implications
1. Fashion - Fashion brands can conduct similar wedding gown giveaways to not only promote their brand but also support essential workers during the pandemic.
2. Healthcare - Healthcare organizations can reward their healthcare workers with giveaways to show their appreciation for their hard work during the pandemic.
3. Small Businesses - Small businesses can conduct community giveaways to support and reward essential workers while also promoting their own brand to their local community.
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