Lyft Has Entered a Rideshare Partnership for Performances
Daniel Johnson — July 2, 2019 — Tech
Lyft has announced a rideshare partnership with the entertainment company AEG, the partnership will make Lyft the exclusive ridesharing app for select concerts. Lyft will newly be available to 16 locations in 8 cities to serve users that are attending music festivals. The services can be accessed in a number of cities, including Denver, Columbus, New York, New Orleans, Los Angeles, Dallas, Pittsburgh, and Seattle.
The rideshare partnership will offer diverse modes of transportation including, scooters, bikes and car options to Lyft users attending concerts. Users can access the service in 'Lyft Zones,' where people can enter and exit their ridesharing vehicle.
The company has a history of making its services available to major venues. Lyft previously partnered with SeatGeek in order to transport people to stadium entrances that are closes to their seats. For Lyft, integrating services with popular venues will make the company stand out.
Image Credit: Associated Press
The rideshare partnership will offer diverse modes of transportation including, scooters, bikes and car options to Lyft users attending concerts. Users can access the service in 'Lyft Zones,' where people can enter and exit their ridesharing vehicle.
The company has a history of making its services available to major venues. Lyft previously partnered with SeatGeek in order to transport people to stadium entrances that are closes to their seats. For Lyft, integrating services with popular venues will make the company stand out.
Image Credit: Associated Press
Trend Themes
1. Concert Transportation Apps - Opportunity for more rideshare companies to partner with venues to offer exclusive transportation options for concertgoers.
2. Multi-modal Transportation - Opportunity for rideshare companies to incorporate different modes of transportation such as bikes and scooters to better serve users attending concerts.
3. Venue Partnership - Opportunity for more rideshare companies to partner with major venues to offer exclusive transportation services.
Industry Implications
1. Ridesharing - Ridesharing industry has the opportunity to expand partnerships with entertainment companies to offer exclusive transportation services for event-goers.
2. Entertainment - Entertainment industry has the opportunity to partner with ridesharing companies to provide a seamless experience for event-goers.
3. Transportation - Transportation industry has the opportunity to expand by offering multi-modal transportation options to serve the needs of users attending concerts.
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