Apple Music's Facebook Messenger Chatbot Suggests Songs
Laura McQuarrie — October 10, 2017 — Tech
Facebook users who are also subscribed to Apple Music now have the chance to make use of a new Messenger feature from Apple that provides in-app music recommendation and streaming.
With the Apple Music extension in Messenger, Facebook users may interact with the bot, which will suggest playlists based on emojis sent. For instance, sending the fire icon to the bot will prompt the chatbot to send back a fitting playlist like 'It's Lit!'
Previously, Facebook Messenger users have been able to build collaborative Spotify playlists within group chats and the AI assistant could recommend Spotify songs, but for the first time, Apple Music subscribers may now instantly stream songs in full—non-members are also able to listen, but songs are limited to 30-second snippets.
With the Apple Music extension in Messenger, Facebook users may interact with the bot, which will suggest playlists based on emojis sent. For instance, sending the fire icon to the bot will prompt the chatbot to send back a fitting playlist like 'It's Lit!'
Previously, Facebook Messenger users have been able to build collaborative Spotify playlists within group chats and the AI assistant could recommend Spotify songs, but for the first time, Apple Music subscribers may now instantly stream songs in full—non-members are also able to listen, but songs are limited to 30-second snippets.
Trend Themes
1. Music Recommendation Bots - Using AI chatbots to suggest personalized playlists based on user interaction and emojis.
2. In-app Music Streaming - Streaming full songs within messaging apps to enhance user experience and convenience.
3. Integration of Music Streaming Services - Bringing together music streaming platforms and social media apps to offer seamless music recommendations and sharing.
Industry Implications
1. Music Streaming Services - Opportunity for music streaming platforms to integrate their services with popular messaging apps to reach a wider user base.
2. Social Media - Social media platforms can enhance user engagement and provide personalized experiences by integrating music recommendation and streaming features.
3. Artificial Intelligence - AI-powered chatbots can be leveraged to enhance music discovery and personalized recommendations, creating new opportunities for AI developers in the music industry.
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