Levi's Virtual Stylist Helps Customers Decide on Purchases
References: levi & digitaltrends
It's tough to make online clothing purchases when one doesn't have the opportunity to see what those clothes would look like matched with their personal style, so Levi's new 'Virtual Stylist' tool gives online shoppers an outlet. The browser-based chatbot gives online consumers plenty of different options to choose from, and it can even give examples of the items chosen worn on different models and Levi's consumers as styling inspiration.
The Virtual Stylist is a holistic shopping guide. If users have only a vague idea of the clothes they want, the bot prompts them with questions to narrow it down and decide on the right product and cut. Once selected, users can then select "See It Styled" to browse through images of both Levi's models and Instagram users who've worn the item in question.
The Virtual Stylist is a holistic shopping guide. If users have only a vague idea of the clothes they want, the bot prompts them with questions to narrow it down and decide on the right product and cut. Once selected, users can then select "See It Styled" to browse through images of both Levi's models and Instagram users who've worn the item in question.
Trend Themes
1. Virtual Chatbot Stylists - The trend of using AI-powered chatbots as virtual stylists is disrupting the online clothing retail industry by providing personalized style recommendations to online shoppers.
2. Browser-based Shopping Tools - The trend of browser-based shopping tools like Levi's Virtual Stylist is revolutionizing the online shopping experience by offering interactive and personalized assistance to customers.
3. Visual Inspiration for Purchase Decisions - The trend of providing visual examples of clothing items worn by models and consumers is transforming the way online shoppers make informed purchasing decisions.
Industry Implications
1. E-commerce - The e-commerce industry has the opportunity to enhance customer experience and boost sales by adopting AI-powered chatbot stylists like Levi's Virtual Stylist.
2. Fashion Retail - The fashion retail industry can leverage browser-based shopping tools to engage and assist online shoppers in making confident purchase decisions.
3. Social Media Marketing - The social media marketing industry can benefit from the trend of showcasing clothing items worn by models and consumers as a way to inspire and influence online shoppers.
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