LEGO's 'Ralph' Chatbot for Messenger Helps with Christmas Shopping
Laura McQuarrie — November 24, 2017 — Life-Stages
References: messenger & mobilemarketingmagazine
No matter how close one is with another person, it can sometimes still be quite a challenge to find the perfect gift—but this year, LEGO hopes to remedy this with Ralph, a chatbot for Messenger.
On Messenger, Facebook users can now initiate a chat with Ralph in order to get some help in sorting out a great Christmas gift. The giftbot asks questions about the age of the builder and their interests. As well as providing helpful suggestions, Ralph also engages Facebook Messenger users with fun GIFs and provides a code that can be used for free shipping with a purchase.
The Ralph chatbot for Facebook Messenger has been launched for the holiday season as part of LEGO's 'Shake Up Imagination' campaign in the United States and the 'Give The Gift of Imagination' campaign in Europe.
On Messenger, Facebook users can now initiate a chat with Ralph in order to get some help in sorting out a great Christmas gift. The giftbot asks questions about the age of the builder and their interests. As well as providing helpful suggestions, Ralph also engages Facebook Messenger users with fun GIFs and provides a code that can be used for free shipping with a purchase.
The Ralph chatbot for Facebook Messenger has been launched for the holiday season as part of LEGO's 'Shake Up Imagination' campaign in the United States and the 'Give The Gift of Imagination' campaign in Europe.
Trend Themes
1. Chatbot Gift Assistance - LEGO introduces Ralph, a chatbot for Messenger to help users navigate gift-giving.
2. Personalized Shopping - LEGO's Ralph asks questions and engages users to provide personalized gift suggestions.
3. Integrated Ecommerce Campaigns - LEGO incorporates chatbot technology with their holiday marketing campaigns.
Industry Implications
1. Retail - Retailers could leverage chatbots to assist customers with personalized gift-giving, similar to LEGO's Ralph
2. Social Media - Social Media sites such as Facebook Messenger could invest in chatbots to offer more dynamic and engaging user experiences.
3. Marketing and Advertising - Marketers could use chatbots as part of integrated campaigns to offer customers unique and personalized experiences.
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