Balmain's 'Virtual Army' Features Diverse CGI Supermodels
Laura McQuarrie — August 31, 2018 — Fashion
References: instagram & refinery29
The same artist who created Shudu, the fully CGI model that was featured in Balmain’s Bbox bag campaign, collaborated with the designer brand on Balmain's new 'Virtual Army' of luxury fashion models.
So far, two new Balmain-exclusive digital supermodels have been created to embody the beauty, individuality and confidence present in the Balmain woman. Margot is French and Zhi is a Chinese model with an edgy, short haircut that takes cues from David Bowie. Naturally, each CGI character has her own style, inspirations and personality, with the potential for many more to be added to the Balmain army with a focus on celebrating individuality and inclusivity.
Across the world of fashion, completely digital influencers and models are quickly becoming the stars of major campaigns, offering the industry the perfect balance of realism, technology and fantasy.
So far, two new Balmain-exclusive digital supermodels have been created to embody the beauty, individuality and confidence present in the Balmain woman. Margot is French and Zhi is a Chinese model with an edgy, short haircut that takes cues from David Bowie. Naturally, each CGI character has her own style, inspirations and personality, with the potential for many more to be added to the Balmain army with a focus on celebrating individuality and inclusivity.
Across the world of fashion, completely digital influencers and models are quickly becoming the stars of major campaigns, offering the industry the perfect balance of realism, technology and fantasy.
Trend Themes
1. Virtual Luxury Fashion Models - The rise of CGI models offers luxury fashion brands the opportunity to create fully digital and inclusive ad campaigns, showcasing their products in a unique, futuristic way.
2. Digital Influencers in Fashion - The increasing use of completely digital influencers in the fashion industry provides an opportunity for disruptive innovation in advertising and brand promotions.
3. Tech-enabled Diversity and Inclusion in Fashion - The creation of diverse and inclusive digital models allows fashion brands to showcase their commitment to diversity and inclusivity using innovative technology.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can utilize virtual models to create innovative and inclusive advertising campaigns, highlighting their products in a unique and futuristic way.
2. Advertising - The use of CGI models in ad campaigns creates new opportunities for disruptive innovation in the advertising industry.
3. Technology - The creation of innovative and inclusive digital models showcases the power of technology to promote diversity and inclusivity.
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