BMW Japan Infuses the M Series With the 7 Series
References: bmw.co.jp & luxurylaunches
For car connoisseurs, this will be intriguing news: BMW Japan infuses the performance of an M series and the luxurious feel of a 7 series to offer the most bang for your buck with the limited edition 7 series V-12 Bi Turbo.
Let's start with the interior. Seats are fine Nappa-leathered, manufactured with piano lacquer technology. Everything including the iDrive controller, AC vents and other levers have a ceramic finish. It is equipped with Bang and Olufsen's accredited sound system -- delivering 16 channel sound through 16 surround-sound speakers.
Under the hood, its engine is powered by a 6.0 liter V-12 Twin turbo with double VANOS technology delivering 554 HP. It glides on 21-inch V-spoke-styled alloys, which completes the aerodynamic package of the M series influence. The BMW 7 series V12 Bi-Turbo will be sold in limited quantities until the end of this summer in Japan only. It is up for grabs for roughly $226,000.
Let's start with the interior. Seats are fine Nappa-leathered, manufactured with piano lacquer technology. Everything including the iDrive controller, AC vents and other levers have a ceramic finish. It is equipped with Bang and Olufsen's accredited sound system -- delivering 16 channel sound through 16 surround-sound speakers.
Under the hood, its engine is powered by a 6.0 liter V-12 Twin turbo with double VANOS technology delivering 554 HP. It glides on 21-inch V-spoke-styled alloys, which completes the aerodynamic package of the M series influence. The BMW 7 series V12 Bi-Turbo will be sold in limited quantities until the end of this summer in Japan only. It is up for grabs for roughly $226,000.
Trend Themes
1. Hybrid Performance - Combining hybrid technology with high-performance features, such as the limited edition 7 series V-12 Bi Turbo, provides an opportunity for car manufacturers to cater to environmentally conscious consumers without compromising power.
2. Luxurious Interiors - The use of fine Nappa leather and high-end finishes, like piano lacquer and ceramic, in car interiors offers a potential disruptive innovation opportunity for luxury car brands to create an elevated and premium driving experience.
3. Custom Limited Editions - Creating limited edition cars, like the BMW 7 series V12 Bi-Turbo, appeals to car enthusiasts and provides a unique and exclusive offering that can drive demand and increase brand recognition.
Industry Implications
1. Automotive - The automotive industry can leverage hybrid performance technology and luxurious interiors to create innovative and high-end vehicles that cater to a wider range of consumer preferences.
2. Luxury Goods - Luxury goods companies can explore collaborations with car manufacturers to bring their expertise in premium materials and finishes to the automotive industry, enhancing the overall luxury experience for discerning customers.
3. Collectible Items - Collectible item industries can find opportunities in partnering with car manufacturers to create limited edition cars that appeal to collectors and enthusiasts, offering them a unique and valuable addition to their collections.
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