'The Wopilo' is Firm on One Side and Fluffy on the Other
Ellen Smith — June 6, 2017 — Lifestyle
References: kickstarter & newatlas
If you're picky about your pillows, or if your preferences change from night to night, The Wopilo might be the perfect pillow for you. Soft on one side, and firm on the other, this pillow is a dream for any indecisive sleeper.
The pillow has a memory foam core with a double-pillowed top, which creates the fluffier, more lifted feel. The user can turn the pillow over to the memory foam side should they desire a firmer sleep. The pillow is stuffed with synthetic microfibers to prevent allergic reactions, while still maintaining a comfortable and fluffy feel.
This pillow is ideal for the indecisive sleeper who craves both comfort and support. The pillow promises to maintain its shape, staying more comfortable than competing pillows and making for the perfect night's rest, every time.
The pillow has a memory foam core with a double-pillowed top, which creates the fluffier, more lifted feel. The user can turn the pillow over to the memory foam side should they desire a firmer sleep. The pillow is stuffed with synthetic microfibers to prevent allergic reactions, while still maintaining a comfortable and fluffy feel.
This pillow is ideal for the indecisive sleeper who craves both comfort and support. The pillow promises to maintain its shape, staying more comfortable than competing pillows and making for the perfect night's rest, every time.
Trend Themes
1. Two-faced Pillows - Opportunity for disruptive innovation in the sleep industry with customizable pillows that offer different firmness levels on each side.
2. Memory Foam Pillows - Opportunity for disruptive innovation in the bedding and home goods industry with customizable memory foam pillows that offer different levels of support and comfort.
3. Synthetic Microfiber Pillows - Opportunity for disruptive innovation in the home goods and healthcare industry with synthetic microfiber pillows that offer a fluffy feel while preventing allergic reactions.
Industry Implications
1. Sleep Industry - Industries focused on sleep could benefit from offering customizable pillows with different firmness levels on each side.
2. Bedding Industry - The bedding industry has an opportunity for disruptive innovation by offering memory foam pillows that offer customizable levels of support and comfort.
3. Home Goods Industry - Opportunity for disruptive innovation in the home goods and healthcare industry with synthetic microfiber pillows that offer both a fluffy feel and allergy prevention.
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