The popular holiday beverage eggnog is being offered in vegan formulas
Trend - Seasonal food and beverage items are increasingly being offered for vegans or people with other dietary restrictions, and eggnog is now one of them. These formulas are based in popular plant-based milks like oat and macadamia.
Insight - As "alternative" ingredients become more sophisticated and diverse, consumers are more likely to experiment with them even if they don't have any dietary restrictions they subscribe to. Brands that are expanding their collections with vegan options are prioritizing inclusion while catering to a wider range of demographics.
Insight - As "alternative" ingredients become more sophisticated and diverse, consumers are more likely to experiment with them even if they don't have any dietary restrictions they subscribe to. Brands that are expanding their collections with vegan options are prioritizing inclusion while catering to a wider range of demographics.
Workshop Question - How could your brand expand its offerings to cater to different consumers?
Trend Themes
1. Plant-based Beverages - Demand for plant-based beverages is increasing as more people explore alternative diets.
2. Seasonal Offerings - Seasonal food and beverage offerings help to excite customers and drive sales during limited times of the year.
3. Sustainable Packaging - Sustainable packaging is becoming more important to consumers as they seek out eco-friendly choices.
Industry Implications
1. Plant-based Food Industry - Companies in the plant-based food industry can capitalize on the growing demand for alternative diets and seasonal offerings.
2. Beverage Industry - Beverage companies can take advantage of the trend towards plant-based beverages and sustainable packaging to attract eco-conscious consumers.
3. Packaging Industry - Sustainable packaging companies can benefit from the growing demand for eco-friendly packaging options in the food and beverage industry.
