These Elmhurst 1925 Products are Arriving for the Holidays
Michael Hemsworth — September 7, 2021 — Marketing
References: elmhurst1925 & foodbev
These Elmhurst 1925 products are being launched by the plant-based beverage brand to provide consumers with an alternative way to enjoy some of the best flavors of the season this year. The products include the returning Pumpkin Spice creamer alongside the new Caramel Macchiato flavor, which both contain one-gram of sugar per serving with less than 20-calories. The all-new OatNog drink will provide consumers with a plant-based way to enjoy the flavor of egg nog that contains six ingredients like cashew milk, oat milk and a blend of warming spices.
Senior Director of Brand Marketing at Elmhurst Heba Mahmoud spoke on the new Elmhurst 1925 products saying, "Our OatNog and seasonal creamers are flavour-packed, never-diluted, plant-based options with minimal sugar that are guaranteed to create a delicious and creamy treat every time. Even the most passionate dairy lovers are shocked by how indulgent and delectable these products are, all while remaining plant-based and dairy-free."
Senior Director of Brand Marketing at Elmhurst Heba Mahmoud spoke on the new Elmhurst 1925 products saying, "Our OatNog and seasonal creamers are flavour-packed, never-diluted, plant-based options with minimal sugar that are guaranteed to create a delicious and creamy treat every time. Even the most passionate dairy lovers are shocked by how indulgent and delectable these products are, all while remaining plant-based and dairy-free."
Trend Themes
1. Plant-based Holiday Drinks - As consumers become more health-conscious, creating plant-based holiday drinks can be a disruptive innovation opportunity for brands to offer healthier options and meet customer demands.
2. Low-sugar Beverages - As consumers look for healthier beverage options, low-sugar drinks can be a disruptive innovation opportunity for brands to create new products that appeal to a broader audience and align with current health trends.
3. Alternative Eggnog - As plant-based and dairy-free diets become more popular, creating alternative eggnog using cashew or oat milk can be a disruptive innovation opportunity for brands to offer a unique twist on a classic holiday drink that meets dietary restrictions.
Industry Implications
1. Plant-based Beverages - The plant-based beverage industry can benefit from creating new holiday drinks that cater to health-conscious customers looking for alternative, low-sugar options.
2. Low-calorie Foods - The low-calorie food industry can benefit from creating new plant-based, low-sugar holiday drinks that appeal to health-conscious consumers looking to maintain their health goals during the holiday season.
3. Alternative Dairy Products - The alternative dairy industry can benefit from creating new plant-based eggnog products that cater to consumers with dietary restrictions, while still offering the traditional flavors of the holiday season.
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