App-based catering platforms help users remain organized
Trend - Some brands are making the process of catering food easier for both businesses and end users through the use of virtual platforms. App-based ordering systems help users plan and organize catered meals with minimal communication.
Insight - Convenience is extremely important to consumers, particularly when brands use consumers' existing habits (like smartphone use) in order to make consumers' purchase decisions simpler and quicker. As consumers juggle their professional, personal and social responsibilities, they turn to brands that are able to balance both quality and convenience in their offerings.
Insight - Convenience is extremely important to consumers, particularly when brands use consumers' existing habits (like smartphone use) in order to make consumers' purchase decisions simpler and quicker. As consumers juggle their professional, personal and social responsibilities, they turn to brands that are able to balance both quality and convenience in their offerings.
Workshop Question - How could your brand help streamline its customers' purchase journeys?
Trend Themes
1. Hyper-convenient Catering - Virtual platforms are helping businesses and end-users make catering food process easier through app-based ordering systems.
2. Ghost Kitchens - The food industry is developing online order-only restaurant locations to meet the needs of customers who seek quick service.
3. Easy Online Catering Services - Easy online catering services like Instacart's FoodStorm Order Management System make it easier for grocers to offer catering items and manage orders.
Industry Implications
1. Food Delivery Platforms - Companies are utilizing food delivery platforms, virtual platforms, food recommendation engines, and catering apps to offer catering services.
2. Tech Industry - The trend towards virtual platforms, online-only restaurant locations, and automation represent incredible opportunities for companies in tech that leverage new technologies.
3. Retail Industry - The retail sector can partner with catering service providers to support the catering needs of their customers.
