Chobani Ends Child Hunger was Created with Edesia Nutrition
Michael Hemsworth — September 21, 2021 — Marketing
References: chobani & drugstorenews
The Chobani Ends Child Hunger Peanut Butter products are a new lineup of offerings from the brand created in partnership with Edesia Nutrition as a social good food product that will work towards its namesake goal of ending childhood hunger.
The products consist of a delicious snack alongside a series of flavored peanut butter treats that can be provided to infants as a safe option to introduce them to peanuts. The profits from the sale of the products will be donated in full to Edesia Nutrition to produce Plumpy'Nut, which is a fortified peanut butter that is shipped around the world to help nourish children suffering from acute malnutrition.
Founder and CEO of Edesia Navyn Salem spoke on the new Chobani Ends Child Hunger Peanut Butter products saying, "We believe that children, no matter where they live, deserve the basic human right of food and nutrition. From Afghanistan to Haiti, hunger and malnutrition is completely preventable. Chobani’s commitment to donate 100% of profits from the sales of its peanut butter flavored spreads will help make this vision possible.”
The products consist of a delicious snack alongside a series of flavored peanut butter treats that can be provided to infants as a safe option to introduce them to peanuts. The profits from the sale of the products will be donated in full to Edesia Nutrition to produce Plumpy'Nut, which is a fortified peanut butter that is shipped around the world to help nourish children suffering from acute malnutrition.
Founder and CEO of Edesia Navyn Salem spoke on the new Chobani Ends Child Hunger Peanut Butter products saying, "We believe that children, no matter where they live, deserve the basic human right of food and nutrition. From Afghanistan to Haiti, hunger and malnutrition is completely preventable. Chobani’s commitment to donate 100% of profits from the sales of its peanut butter flavored spreads will help make this vision possible.”
Trend Themes
1. Social Good Products - Creating socially conscious products that give back to a cause can increase brand loyalty and appeal.
2. Infant-friendly Snacks - Developing safe and nutritious snacks for infants can tap into a market of health-conscious parents looking to introduce their children to new flavors.
3. Donation-driven Profit Models - Implementing a business model where profits go towards a charitable cause can not only fulfill a corporate social responsibility, but also be a marketable selling point.
Industry Implications
1. Food and Beverage - The food and beverage industry has the opportunity to develop social good products and infant-friendly snacks that give back to a cause while also appealing to health-conscious consumers.
2. Non-profit - Edesia Nutrition is a prime example of a non-profit that can partner with businesses to help end childhood hunger through innovative means.
3. CSR Consulting - With the rising trend of corporate social responsibility, consulting firms can help businesses devise innovative donation-driven profit models and partnerships with non-profits to meet their social goals.
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