The Vitalite Dairy-Free Cheese Range Features Six Varieties
Michael Hemsworth — June 21, 2022 — Marketing
The Vitalite dairy-free cheese range is being launched by Saputo Dairy USA as a lineup of vegan-friendly products for consumers to use in place of their favorite dairy-based alternatives.
The product range includes the Plant-Based Mozzarella Style Shreds, Plant-Based Mozzarella Style Slices, Plant-Based Cheddar Style Shreds, Plant-Based Cheddar Style Slices, Plant-Based Creamy Original Spread and Plant-Based Grated Parmesan Style. Each of the products are gluten-free, Kosher-certified and, except for the Creamy Original Spread, soy-free as well.
Saputo Executive Chef and Senior Manager of Culinary and Sensory Nikki Trzeciak commented on the Vitalite dairy-free cheese range saying, "People following a plant-based or flexitarian diet have limited options in the grocery store and many of those options lack appeal. The idea for Vitalite came out of trying to solve that. We want home cooks to feel liberated in the kitchen and inspired to create traditional foods they have an emotional connection to without compromise.”
The product range includes the Plant-Based Mozzarella Style Shreds, Plant-Based Mozzarella Style Slices, Plant-Based Cheddar Style Shreds, Plant-Based Cheddar Style Slices, Plant-Based Creamy Original Spread and Plant-Based Grated Parmesan Style. Each of the products are gluten-free, Kosher-certified and, except for the Creamy Original Spread, soy-free as well.
Saputo Executive Chef and Senior Manager of Culinary and Sensory Nikki Trzeciak commented on the Vitalite dairy-free cheese range saying, "People following a plant-based or flexitarian diet have limited options in the grocery store and many of those options lack appeal. The idea for Vitalite came out of trying to solve that. We want home cooks to feel liberated in the kitchen and inspired to create traditional foods they have an emotional connection to without compromise.”
Trend Themes
1. Plant-based Alternatives - Developing plant-based alternatives to traditional dairy products presents a significant trend that can offer disruptive innovation opportunities in the food industry by targeting consumers who follow plant-based or flexitarian diets.
2. Gluten-free Products - With an increasing demand for gluten-free options, companies in the food industry can explore innovative ways of satisfying this need through the development of gluten-Free plant-based products.
3. Reduced Soy Products - Companies can develop plant-based products that are soy-free or contain reduced soy levels to cater to the growing consumer demand and preference for soy-free products.
Industry Implications
1. Food Industry - The food industry can leverage plant-based alternatives and gluten-free products to satisfy the changing consumer preferences and capture a growing market share.
2. Dairy Industry - Dairy companies can explore plant-based options and innovative ways of producing dairy-free products to remain competitive and cater to the changing consumer demands.
3. Retail Industry - Retailers can carry different plant-based and gluten-free products that cater to different dietary preferences and attract a diverse consumer base.
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