Serums are offered in spray formats for easy application
Trend - Brands are offering facial mists that they're touting as spray-on serums, and they include the same active ingredients that are typically included in more traditional serum formulas. These spray-on products offer a more convenient application process.
Insight - For many consumers, skincare is a necessary but time-consuming part of their daily routines. Those who don't want to spend too much time caring for their skin, but still want effective treatments and noticeable results, are turning to brands that prioritize both quality and convenience in their product offerings.
Insight - For many consumers, skincare is a necessary but time-consuming part of their daily routines. Those who don't want to spend too much time caring for their skin, but still want effective treatments and noticeable results, are turning to brands that prioritize both quality and convenience in their product offerings.
Workshop Question - How could your brand better cater to time-strapped consumers?
Trend Themes
1. Spray-on Serums - Brands offering facial mists as spray-on serums with same active ingredients in convenient packaging formats for on-the-go use.
2. Body Mist Serums - Liquid serums for the body packaged in air-spray bottles offer ease of application to address skin concerns on underserved areas of the body.
3. Refreshing 3-in-1 Serums - Serum sprays with 3-in-1 benefits like resetting hydration and improving skin barrier function while providing subtle luminous glow in convenient packaging suited for daily use.
Industry Implications
1. Personal Care Industry - The personal care industry can leverage the trend of spray-on serums in convenient packaging formats for on-the-go use to meet the needs of time-constrained consumers.
2. Skincare Industry - The skincare industry can explore the trend of 3-in-1 serum sprays that provide multiple benefits like hydration, blue light protection, and cell hydration to offer innovative skin care products.
3. Beauty Industry - The beauty industry can consider the trend of body mist serums in air-spray bottles that address skin concerns on the body for people with psoriasis to hyperpigmentation.
