Ethical search engines help consumers streamline conscientious purchases
Trend - As consumers become more conscious of the impact of their purchases, search engines that search for products that are made sustainably, or from brands that align with their personal values, are becoming more popular.
Insight - As consumers become more conscious about the various social, environmental and political issues happening both locally and globally, they're also increasingly choosing to align with brands that are trying to reduce their impact, or make positive changes. This is particularly true of Millennials and Gen Z, who are more likely to shop and live in a way that aligns with their value systems.
Insight - As consumers become more conscious about the various social, environmental and political issues happening both locally and globally, they're also increasingly choosing to align with brands that are trying to reduce their impact, or make positive changes. This is particularly true of Millennials and Gen Z, who are more likely to shop and live in a way that aligns with their value systems.
Workshop Question - How could your brand make conscientious shopping easier for its customers?
Trend Themes
1. Ethical Search Engines - Consumers are turning to search engines that filter products based on their social, environmental and political impact, allowing them to align with brands that share their values.
2. Sustainability Ratings - Sustainability ratings and complex filters are becoming more prevalent in ethical search engines, allowing consumers to make informed and responsible purchasing decisions.
3. Transparency and Ethics - Consumers are more interested in brands that exhibit transparency in their supply chain and production practices, contributing to consumer trust and a desire to make ethical purchases.
Industry Implications
1. Fashion - The fashion industry is increasingly adopting sustainable practices, and ethical search engines can help conscious consumers find and buy products that fit their values.
2. Technology - Search engine companies are experiencing a push to create ethical search engines, setting them up for disruption and growth opportunities in the realm of sustainable retail.
3. Consumer Goods - Consumer goods that are sourced and produced sustainably are becoming increasingly popular, caused in part by the growth of ethical search engines, presenting a significant growth opportunity for the industry.
