NotCo Uses AI to Replicate Milk's Molecular Structure
Laura McQuarrie — March 3, 2016 — Lifestyle
References: thenotcompany & clearlyveg
As consumers look to introduce simple substitutions to make their diets and lifestyles a little bit healthier, plant-based milks are becoming extremely popular.
The Not Company (NotCo) is one company that's setting itself apart from many other nut milk producers by using some of the most advanced technology available today for product creation.
'Giuseppe' is definitely part of the team that makes NotCo products, but it is an artificial intelligence model rather than a person. Giuseppe was built by the team in order to copy the molecular structure of milk and recreate it without any animal ingredients. As a result, NotCo's plant-based milk is a stunning replica made with many unusual ingredients like peas, rice, nuts, linseed, coconut and vanilla. This unexpected combination is said to be sweeter, richer and creamier than traditional dairy milk.
The Not Company (NotCo) is one company that's setting itself apart from many other nut milk producers by using some of the most advanced technology available today for product creation.
'Giuseppe' is definitely part of the team that makes NotCo products, but it is an artificial intelligence model rather than a person. Giuseppe was built by the team in order to copy the molecular structure of milk and recreate it without any animal ingredients. As a result, NotCo's plant-based milk is a stunning replica made with many unusual ingredients like peas, rice, nuts, linseed, coconut and vanilla. This unexpected combination is said to be sweeter, richer and creamier than traditional dairy milk.
Trend Themes
1. Plant-based Milk Innovation - Advanced AI technology can imitate the molecular structure of milk, presenting an opportunity to create unique and flavorful non-dairy alternatives.
2. Sustainable and Eco-friendly Food Production - Plant-based alternatives are becoming increasingly popular as an alternative to traditional dairy milk.
3. Alternative Protein Sources - The use of peas, rice, nuts, and other plant-based sources as a way to replicate the texture and flavor of dairy may lead to further innovation in the use of a variety of alternative protein sources.
Industry Implications
1. Food and Beverage - Innovations in plant-based milk alternatives are becoming increasingly popular within the food and beverage industry, and can present an opportunity for further experimentation and expansion of product lines.
2. Agriculture - The use of non-dairy milk alternatives, created with plant-based ingredients can support sustainable and eco-friendly methods of agriculture.
3. Technology and Artificial Intelligence - The creation of unique plant-based alternatives using AI technology may lead to further developments in the technology and artificial intelligence industry, creating further opportunities for innovation.
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