Whole Foods' 365 Everyday Value Brand is Now Carrying a Simple Vegan Pizza
Laura McQuarrie — April 19, 2016 — Lifestyle
References: wholefoodsmarket & latestvegannews
Alongside frozen pizza options like Spinach & Feta, Cheese and Chicken & BBQ Sauce, Whole Foods' accessibly priced private label brand 365 Everyday Value is now carrying a simple vegan pizza.
Rather than just making a simple pizza without meat and cheese, this new product goes above and beyond to cater to those who follow strict or flexible plant-based diets. The pizza is made with a whole wheat flour crust that's topped with olives, tomatoes and Daiya's own dairy-free mozzarella-style cheese shreds.
The rise of full-time and part-time vegan diets has inspired many conscious brands to reinterpret many comfort food classics in healthier ways. In the past, 365 Everyday Value's collection has also expanded to include meatless meatballs, vegan lasagna and no-chicken nuggets.
Rather than just making a simple pizza without meat and cheese, this new product goes above and beyond to cater to those who follow strict or flexible plant-based diets. The pizza is made with a whole wheat flour crust that's topped with olives, tomatoes and Daiya's own dairy-free mozzarella-style cheese shreds.
The rise of full-time and part-time vegan diets has inspired many conscious brands to reinterpret many comfort food classics in healthier ways. In the past, 365 Everyday Value's collection has also expanded to include meatless meatballs, vegan lasagna and no-chicken nuggets.
Trend Themes
1. Plant-based Comfort Foods - Brands can capitalize on the rise of vegan diets by creating more plant-based versions of classic comfort foods, like vegan pizzas and meatless meatballs.
2. Dairy-free Alternatives - The success of products like 365 Everyday Value's vegan pizza shows that consumers are seeking dairy-free alternatives and companies can innovate in this area.
3. Flexitarianism - As more consumers adopt flexible plant-based diets, companies can create more options that cater to this growing market, such as products that offer both vegan and non-vegan versions.
Industry Implications
1. Grocery Retail - Grocery stores can innovate within their private label brands by expanding their selection of plant-based and vegan options.
2. Food Manufacturing - Manufacturing companies can focus on creating healthier, plant-based alternatives to classic comfort foods.
3. Food Service - Restaurants and cafes can cater to the growing market of flexitarian and vegan consumers by offering more plant-based, dairy-free options on their menus.
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