Dead Dilly Imagines a Hybrid Sneaker Collaboration from Adidas and Nike
Gurveer Brah — September 2, 2015 — Fashion
One artist created a series of concept hybrid sneakers that would see two mega-brands put their egos aside to create a collection of sneakers for the ages.
Developed by Canadian graphic artist 'Dead Dilly,' the project sees artistic renderings of a possible set of Nike and Adidas collaborative sneakers. The set of illustrations was released in ILS Magazine to find out what a collaboration would look by mixing various elements of previous sneakers that each brand has become associated with.
Fusing shoes like the Flyknit technology, Ultra Boost, Sock Dart, and the Rick Owens Adidas collaboration -- the designs adopt elements from each sneaker. The most high-profile reinterpretation is of the Kanye West collaboration; in fusing the Nike Air Yeezys with the Yeezy Boosts, and even sneaking in elements of the Nike Roshe Run, the artist creates a sneaker that would sell extremely well on the market.
Developed by Canadian graphic artist 'Dead Dilly,' the project sees artistic renderings of a possible set of Nike and Adidas collaborative sneakers. The set of illustrations was released in ILS Magazine to find out what a collaboration would look by mixing various elements of previous sneakers that each brand has become associated with.
Fusing shoes like the Flyknit technology, Ultra Boost, Sock Dart, and the Rick Owens Adidas collaboration -- the designs adopt elements from each sneaker. The most high-profile reinterpretation is of the Kanye West collaboration; in fusing the Nike Air Yeezys with the Yeezy Boosts, and even sneaking in elements of the Nike Roshe Run, the artist creates a sneaker that would sell extremely well on the market.
Trend Themes
1. Brand-fusing Sneakers - Star designers are colliding to create brand-fusing sneakers that blend sneaker tech, aesthetic, and creativity.
2. Sneaker Collab Culture - A new sneaker collab culture features superstar collaborations that are changing the way brands approach producing innovative new designs.
3. Customizable Solar-powered Sneakers - Customizable solar-powered sneakers are the future with sustainable and fashionable designs that can be personalized to fit every need.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from brand-fusing collaborative designs as it offers a fresh and exciting perspective on fashion that appeals to trendsetters and collectors.
2. Sportswear Industry - Sportswear companies are the driving force behind the sneaker collab culture, which highlights the importance of cultural relevance and superstar collaborations for innovative design.
3. Technology Industry - The technology industry can capitalize on the trend of customizable solar-powered sneakers by creating the technology to power them and the platforms to personalize them.
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