The ISAORA #TRAINBETTER Collection Boasts Stylish Designs
Meghan Young — October 23, 2014 — Lifestyle
References: isaora & coolhunting
The ISAORA #TRAINBETTER Collection is a line that many people will be drawn to, especially considering how enduring the athletic fashion fad has been of late. Comfortable yet chic and ready for just about anything, the gear coming out of ISAORA is something that will better lifestyles in more ways than one.
From sweatpants to t-shirts and everything in between, the ISAORA #TRAINBETTER Collection may have been released for the summer season, but it can easily be adopted for the fall as well. Easily layered, people can make great outfit options that revolve around key pieces from the ISAORA #TRAINBETTER Collection. But what makes it truly stand out is, as ISAORA puts it, "more tech means less baggage."
From sweatpants to t-shirts and everything in between, the ISAORA #TRAINBETTER Collection may have been released for the summer season, but it can easily be adopted for the fall as well. Easily layered, people can make great outfit options that revolve around key pieces from the ISAORA #TRAINBETTER Collection. But what makes it truly stand out is, as ISAORA puts it, "more tech means less baggage."
Trend Themes
1. Smart Athletic Wear - The tech-laden fitness gear trend presents an opportunity for disruptive innovation by incorporating smart technology into athletic apparel for enhanced performance and comfort.
2. Versatile Activewear - The ISAORA #TRAINBETTER Collection exemplifies the trend of versatile activewear, allowing consumers to seamlessly transition from summer to fall with adaptable layering options.
3. Fashion-tech Integration - The stylish designs of the ISAORA #TRAINBETTER Collection highlight the emerging trend of fashion-tech integration, opening up possibilities for innovative collaborations between fashion and technology industries.
Industry Implications
1. Smart Textiles - The tech-laden fitness gear trend presents an opportunity for disruptive innovation in the smart textiles industry, where fabrics are infused with computational and sensory capabilities for advanced athletic performance.
2. Athleisure - The versatile activewear trend aligns with the athleisure industry, providing an opportunity for disruptive innovation by creating functional yet fashionable clothing suitable for various activities and occasions.
3. Fashion-tech Collaborations - The fashion-tech integration trend creates opportunities for disruptive innovation through collaborations between the fashion and technology industries, resulting in innovative products that merge style and functionality.
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