Terra New York Outerwear is Semi-Transparent and Smokey-Hued
Meghan Young — May 13, 2012 — Fashion
References: terranewyork & coolhunting
The Terra New York rainwear may look like it was modeled after a few x-rayed jackets, but it is actually made up of smart and innovative outwear that is as stylish as it is practical. Created as a fashionable alternative to rainwear that relies more heavily on function than looks, modern women will be able to look good even in a downpour.
Founded by Yurika Nakazono and Marie Saeki, Terra New York is essentially the answer to the question they posed to each other before embarking on this journey: What can a fashion-conscious woman wear when it’s raining? Semi-transparent and smokey-hued, each jacket is made out of materials like TPU/Urethane, which is derived from recycled material. Each design is heat-sealed for optimal waterproofing.
Founded by Yurika Nakazono and Marie Saeki, Terra New York is essentially the answer to the question they posed to each other before embarking on this journey: What can a fashion-conscious woman wear when it’s raining? Semi-transparent and smokey-hued, each jacket is made out of materials like TPU/Urethane, which is derived from recycled material. Each design is heat-sealed for optimal waterproofing.
Trend Themes
1. Fashionable Rainwear - The trend of fashionable and stylish rainwear options is on the rise, creating opportunities for disruptive innovation in the outerwear industry.
2. Sustainable Materials - Incorporating sustainable and eco-friendly materials into rainwear designs is becoming more popular, providing opportunities for disruptive innovation in the fashion industry.
3. Transparency in Fashion - The trend of transparency in fashion is extending to rainwear, with semi-transparent and smokey-hued options gaining popularity and creating opportunities for disruptive innovation in the clothing industry.
Industry Implications
1. Fashion - The fashion industry has an opportunity to disrupt the rainwear market by offering stylish and sustainable alternatives with transparent design elements.
2. Outerwear - The outerwear industry has an opportunity to disrupt the rainwear market by creating fashionable and eco-conscious designs that incorporate sustainable materials and heat-sealed waterproofing.
3. Eco-friendly Materials - The use of eco-friendly materials in rainwear designs creates opportunities for the textile and materials industries to disrupt traditional manufacturing methods and offer innovative alternatives.
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