The Quadcube Insulated Shirt is Made for the Winter Season
Meghan Young — December 12, 2013 — Fashion
References: isaora & coolhunting
The Quadcube Insulated Shirt doesn't sport a quilted design just for looks. As its name gives away, it is an insulated button up shirt that will ensure men stay extra toasty this winter season. The shirt is insulated with 40 grams of PrimaLoft military-grade synthetic down lining for warmth even when wet. Now that's impressive.
A collaborative effort between New York City-based technical menswear label Isaora and Michigan's Ghostly International, the Quadcube Insulated Shirt also regulates body heat and pulls moisture away from the body, which is perfect for both casual and active use. To make it even more functional than it already is, the Quadcube Insulated Shirt packs up into its own pocket for easy portability. Graphic designer Jakub Alexander designed the special collaboration logo, which forms a jagged mountain.
A collaborative effort between New York City-based technical menswear label Isaora and Michigan's Ghostly International, the Quadcube Insulated Shirt also regulates body heat and pulls moisture away from the body, which is perfect for both casual and active use. To make it even more functional than it already is, the Quadcube Insulated Shirt packs up into its own pocket for easy portability. Graphic designer Jakub Alexander designed the special collaboration logo, which forms a jagged mountain.
Trend Themes
1. Insulated Clothing - The use of synthetic down lining in clothing for warmth and water-resistance is an opportunity for companies to innovate and create new products for colder environments.
2. Functional Clothing - Creating clothing that is not only fashionable but also functional by regulating body heat and moisture is a key innovation opportunity for companies in the fashion industry.
3. Portable Clothing - Designing clothing that is lightweight and easily packable, as seen in the Quadcube Insulated Shirt, is an innovative approach that addresses the needs of active consumers who want convenience and ease of travel.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from the use of synthetic down lining in clothing as an innovative approach to creating functional and stylish cold weather wear.
2. Outdoor Clothing Industry - The outdoor clothing industry can leverage the Quadcube Insulated Shirt's functional features, such as regulating body heat and moisture-wicking, to create new products for outdoor enthusiasts.
3. Travel Industry - Companies catering to travelers can capitalize on portable clothing, such as the Quadcube Insulated Shirt, to offer convenient and lightweight options to their customers.
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