The adidas YEEZY Season 1 Lookbook Highlights a Utilitarian Aesthetic
Michael Hemsworth — October 28, 2015 — Fashion
References: adidas.be & highsnobiety
Fashion-forward individuals have been praising clothing designed by Kanye West since release, and now the rapper's collaboration with adidas is coming to fruition with the adidas YEEZY Season 1 Lookbook that highlights the best and the brightest from the soon-to-be-available collection. Highlighting a dark, moody aesthetic, the adidas YEEZY Season 1 Lookbook features everything from casual wear to outerwear that takes a nod from the rapper's own fashion sense and approach to clothing.
Ripped jackets and items that have an intentionally worn-in look allow the adidas YEEZY Season 1 Lookbook to be incorporated into the modern wardrobe easily rather than stick out as too new. Despite being in collaboration with the sportswear brand, the adidas YEEZY Season 1 Lookbook is seemingly more lifestyle-oriented for those who want to convey a casual notion.
Ripped jackets and items that have an intentionally worn-in look allow the adidas YEEZY Season 1 Lookbook to be incorporated into the modern wardrobe easily rather than stick out as too new. Despite being in collaboration with the sportswear brand, the adidas YEEZY Season 1 Lookbook is seemingly more lifestyle-oriented for those who want to convey a casual notion.
Trend Themes
1. Casual Clothing Collections - Designing intentionally worn-in, casual clothing lines is a trend that is gaining popularity among fashion-forward individuals who want to convey a laid-back lifestyle.
2. Collaboration-based Collections - Partnering with celebrities and influencers to create clothing lines is a trend that is disrupting the traditional fashion industry by tapping into their fan base and style preferences.
3. Moody Aesthetic - Designing fashion lines with a dark, moody aesthetic is a trend that is gaining popularity among individuals who want to express their emotions through fashion choices.
Industry Implications
1. Fashion Industry - The fashion industry can utilize the trend of designing intentional worn-in, casual clothing lines to capture customers who want to express their laid-back lifestyle.
2. Celebrity and Influencer Marketing Industry - The collaboration-based trend in fashion can be used as an opportunity for celebrity and influencer marketing agencies to create successful partnerships with fashion brands.
3. Retail Industry - Designing fashion lines with a dark, moody aesthetic can be utilized by the retail industry to cater to customers who are looking for clothing that allows them to express their emotions.
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