FILFURY Takes $2,000 Kicks and Cuts Them into Shapely New Designs
Cadhla Gray — September 14, 2015 — Art & Design
This British artist has the vision, and the guts, to transform $2,000 athletic shoes into intricate sneaker artwork. 'FILFURY' uses shoes like Air Maxes to Yeezy Boosts as artistic mediums, boldly cutting them up and transforming them into commentaries on pop culture and nature. His goal is to "re-purpose form and painting in contemporary textures," while his inspiration comes from growing up with 90s hip hop and the apparel that went along with it.
The designer has fashioned things like skulls using shoelaces as teeth to tie the mouth together. He enjoys creating nature-inspired animals, one of which is a wolf that uses the Nike swoosh as its collarbone and the high-top wings as its perky ears.
While sneaker artwork isn't an entirely new phenomenon, FILFURY is certainly one of few who uses expensive pop culture apparel as his preferred medium to chop up and refashion.
The designer has fashioned things like skulls using shoelaces as teeth to tie the mouth together. He enjoys creating nature-inspired animals, one of which is a wolf that uses the Nike swoosh as its collarbone and the high-top wings as its perky ears.
While sneaker artwork isn't an entirely new phenomenon, FILFURY is certainly one of few who uses expensive pop culture apparel as his preferred medium to chop up and refashion.
Trend Themes
1. Sneaker Artwork - Disruptive innovation opportunity: Explore new ways to repurpose and transform expensive athletic shoes into unique works of art.
2. Pop Culture Commentaries - Disruptive innovation opportunity: Combine popular culture references with artistic techniques to create thought-provoking commentaries.
3. Nature-inspired Designs - Disruptive innovation opportunity: Utilize natural elements and patterns to create visually striking artwork using sneaker materials.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Collaborate with artists to incorporate sneaker artwork into high-fashion designs and collections.
2. Art and Design - Disruptive innovation opportunity: Exhibit and promote sneaker artwork as a new form of contemporary art.
3. Streetwear - Disruptive innovation opportunity: Merge sneaker customization and streetwear fashion by collaborating with artists to release limited edition sneaker designs.
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