The Isaora X SurForwrd Collection Brings Surf-Inspired Clothing to the Street
Eric Westcott — March 26, 2014 — Fashion
The ‘Isaora X SurForwrd capsule collection No. 2’ brings surf-inspired clothing to the urban jungle. Designed for “open-minded surfers, innovators, and individuals on the move,” the SurForwrd line has a relaxed feel that brings the comfort you experience from sitting on a beach. Blending surfer culture with urban style, the ‘Isaora X SurForwrd capsule collection No. 2’ presents a true achievement of harmonious fashion design.
Working with Thomas Meyerhoffer, Isaora brings together high-performance and fashion-forward style. The high-performance aspect allows you throw something on to keep you warm and dry. This collection is perfect for when you’re waiting to hit the surf again. Stepping off the beach, the stylish appearance of the clothing makes you look and feel ready for a fun night out with all of your friends. This collection is suitable to go from surf mecca to urban jungle, without having to change.
Working with Thomas Meyerhoffer, Isaora brings together high-performance and fashion-forward style. The high-performance aspect allows you throw something on to keep you warm and dry. This collection is perfect for when you’re waiting to hit the surf again. Stepping off the beach, the stylish appearance of the clothing makes you look and feel ready for a fun night out with all of your friends. This collection is suitable to go from surf mecca to urban jungle, without having to change.
Trend Themes
1. Surf-inspired Streetwear - The trend of blending surf culture with urban fashion allows for innovation in creating clothing that seamlessly transitions from the beach to the city.
2. High-performance Fashion - Combining high-performance materials with stylish designs in clothing allows for innovative and functional apparel that caters to multiple needs.
3. Relaxed Comfortable Clothing - The trend of incorporating relaxed comfort into fashion allows for the creation of clothing that not only looks good but also feels good to wear in any situation.
Industry Implications
1. Fashion - Fashion brands have the opportunity to create innovative clothing designs that cater to surf culture and urban streetwear trends.
2. Athletic Apparel - Athletic apparel brands can incorporate high-performance materials into stylish designs to create clothing that can be worn during physical activity or in everyday situations.
3. Outdoor Recreation - Outdoor recreation companies can create clothing that caters to both performance and style, allowing for seamless transitions from outdoor activities to urban environments.
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