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Yogurt-Based Oatmeal Cups

Clean the Sky - Positive Eco Trends & Breakthroughs

Yoplait's New Plenti Oatmeal Cups are Made with Greek Yogurt

— August 23, 2016 — Lifestyle
Yoplait recently debuted a new range of Plenti Oatmeal cups that combine Greek yogurt with steel cuts oats for a protein-packed breakfast solution. Both Greek yogurt and oatmeal have recently become popular breakfast options among health-conscious consumers. Now consumers do not have to choose between the two with Yoplait's new hybrid breakfast product.

The new Plenti Oatmeal cups consist of ready-to-eat, whole grain oatmeal made with Greek yogurt and pieces of real fruit. The new product not only plays on the growing interest in portable oatmeal and chilled 'overnight oats,' but it also caters to those looking for more nutritious breakfast solutions. Because of the addition of Greek yogurt, the new oatmeal cups provide a whopping 11 grams of protein per serving.

The new Plenti Oatmeal products combine the heartiness of oatmeal with the convenience of single-serve yogurts for a nutritious and portable breakfast option.
Trend Themes
1. Hybrid Breakfast Products - The combination of Greek yogurt and oatmeal in Yoplait's Plenti Oatmeal cups presents an opportunity for other brands to create innovative breakfast products that cater to health-conscious consumers.
2. Portable Oatmeal - The popularity of portable oatmeal is growing, and the inclusion of real fruit in Yoplait's Plenti Oatmeal cups highlights a potential market for on-the-go breakfast solutions that are both nutritious and convenient.
3. Protein-packed Breakfast - With 11 grams of protein per serving, Yoplait's Plenti Oatmeal cups tap into the increasing demand for protein-rich breakfast options, opening doors for other brands to create protein-focused breakfast products.
Industry Implications
1. Dairy Alternatives - The combination of Greek yogurt and oatmeal in Yoplait's Plenti Oatmeal cups suggests an opportunity for dairy alternative companies to create yogurt-based breakfast options using plant-based yogurts.
2. Convenience Foods - The convenience of Yoplait's Plenti Oatmeal cups demonstrates a potential for the convenience foods industry to develop more portable and ready-to-eat breakfast options that offer a nutritious start to the day.
3. Athlete Nutrition - The high protein content in Yoplait's Plenti Oatmeal cups makes it a suitable breakfast option for athletes, which presents an opportunity for the sports nutrition industry to create protein-packed breakfast products targeted towards athletes and active individuals.
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