Quaker Launched a New Campaign to Teach Consumers How to Make Overnight Oats
Katherine Pendrill — June 23, 2016 — Marketing
References: quakeroats & preparedfoods
Quaker recently sought to capitalize on a popular recipe by releasing a video that teaches consumers how to make overnight oats. Last year, overnight oats become a popular breakfast choice among bloggers and social media influencers thanks to platforms such as Pinterest. Now Quaker is capitalizing on the popularity of this healthy dish by showing consumers how they can use the company's oats to prepare breakfast overnight.
The video ad released by Quaker teaches consumers how to make overnight oats by outlining each step in a visual way. By demonstrating how consumers can combine Quaker oats with other basic pantry ingredients, the company hopes to give consumers a new way to enjoy its products at breakfast time. The informative ad is particularly geared towards families, who are the most likely to search for easy, on-the-go breakfast solutions. As Quaker's senior marketing director Joe Silverman explains, "We're excited to see families continue to have fun with the versatility of oats."
The video ad released by Quaker teaches consumers how to make overnight oats by outlining each step in a visual way. By demonstrating how consumers can combine Quaker oats with other basic pantry ingredients, the company hopes to give consumers a new way to enjoy its products at breakfast time. The informative ad is particularly geared towards families, who are the most likely to search for easy, on-the-go breakfast solutions. As Quaker's senior marketing director Joe Silverman explains, "We're excited to see families continue to have fun with the versatility of oats."
Trend Themes
1. DIY Breakfast - There is a growing trend towards consumers making their own breakfasts, presenting opportunities for companies to develop online video tutorials and easy-to-follow recipes.
2. Healthy Breakfast Alternatives - Increased consumer interest in healthy alternatives to traditional breakfast foods means companies have an opportunity to market products that cater to this need.
3. Social Media Promotion - Influencers and bloggers can help drive product awareness and sales by sharing their own recipes and experiences with homemade breakfasts featuring a particular brand's products.
Industry Implications
1. Consumer Packaged Goods - Companies can invest in marketing campaigns centered around DIY breakfast, positioning their products as convenient and healthy options for busy families on-the-go.
2. Food and Beverage - Organizations can capitalize on consumer interest in healthy breakfast options by developing and launching nutritious and convenient breakfast products.
3. Social Media Marketing - Companies can work with social media influencers and bloggers to promote their breakfast products, leveraging user-generated content for increased brand awareness and sales.
1.5
Score
Popularity
Activity
Freshness
