Tiem's 'Slipstream' Sneakers Double as Spin Shoes for Indoor Cycling
Laura McQuarrie — November 16, 2016 — Fashion
References: tiemathletic & wellandgood
While there are some indoor cycling machines that can be used without spin shoes, those who are serious about the activity typically own a dedicated pair of indoor cycling shoes or rent them as needed. Both options can be quite costly, but Tiem is a brand that's offering performance cycling shoes that offer the same kind of comfort as a classic running shoe. Best of all, these shoes are fully compatible with all bikes in every studio.
Beyond spinning, the sneakers can be used for lifting weights, TRX or a variety of athletic pursuits. Two of the only activities that Tiem advises against are running and driving, likely because of the design of the sole that makes it suitable for use with stationary indoor bikes.
Beyond spinning, the sneakers can be used for lifting weights, TRX or a variety of athletic pursuits. Two of the only activities that Tiem advises against are running and driving, likely because of the design of the sole that makes it suitable for use with stationary indoor bikes.
Trend Themes
1. Affordable Performance Cycling Shoes - Tiem's 'Slipstream' sneakers offer the comfort of a classic running shoe at a more affordable price, disrupting the market for expensive spin shoes.
2. Versatile Athletic Footwear - The multi-purpose nature of Tiem's sneakers, suitable for activities beyond just indoor cycling, creates an opportunity for disruption in the athletic footwear industry.
3. Universal Compatibility - Tiem's sneakers being fully compatible with all bikes in every studio opens up opportunities for disruptive innovation in the indoor cycling industry, eliminating the need for multiple shoe options.
Industry Implications
1. Cycling Shoe Industry - Tiem's affordable and comfortable sneakers pose a potential threat to the traditional cycling shoe industry, forcing competitors to rethink their pricing and comfort offerings.
2. Athletic Footwear Industry - Tiem's versatile sneakers that can be used for various athletic pursuits present a disruptive opportunity to challenge the market dominance of specialized footwear brands.
3. Indoor Cycling Industry - Tiem's universal compatibility sneakers have the potential to disrupt the indoor cycling industry by reducing the need for separate shoe options and improving the overall user experience.
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