The Goqii App Targets the Indian Wearable Market
Rahul Kalvapalle — August 9, 2016 — Tech
References: itunes.apple & moneycontrol
Goqii is an innovative new smartphone app that is designed to work with the wearable fitness product ecosystem of the same name.
The app allows users to get the most out of the latest and greatest version of the Goqii band, the Goqii version 2. This particular fitness band contains within it a wide array of services that include Goqii Doctor and Goqii Diagnostics, which can be used in conjunction with each other to record users' medical data and then convey them to your doctor.
This wearable fitness app also looks to function as a one-stop location for users to access their goals, personal parameters, fitness specs and coaching advice from mentors, with the idea being that streamlined information allows users to be better-motivated, increasing their engagement with the app and associated wearable fitness products.
The app allows users to get the most out of the latest and greatest version of the Goqii band, the Goqii version 2. This particular fitness band contains within it a wide array of services that include Goqii Doctor and Goqii Diagnostics, which can be used in conjunction with each other to record users' medical data and then convey them to your doctor.
This wearable fitness app also looks to function as a one-stop location for users to access their goals, personal parameters, fitness specs and coaching advice from mentors, with the idea being that streamlined information allows users to be better-motivated, increasing their engagement with the app and associated wearable fitness products.
Trend Themes
1. Wearable Fitness Product Ecosystem - Disruptive innovation opportunities in this trend include integrating wearable devices with health monitoring services for a comprehensive user experience.
2. Personalized Fitness Coaching - Opportunities for disruptive innovation in this trend involve creating AI-powered coaching platforms that provide tailored advice and motivation to users.
3. Medical Data Recording and Analysis - Disruptive innovation opportunities in this trend include developing advanced algorithms that can analyze users' medical data collected by wearable devices to provide accurate insights and recommendations.
Industry Implications
1. Fitness Technology - Disruptive innovation opportunities in this industry include designing cutting-edge wearable devices that seamlessly integrate with smartphone apps for a holistic fitness experience.
2. Healthcare and Wellness - Opportunities for disruptive innovation in this industry involve creating connected health ecosystems that leverage wearable devices and mobile apps for remote patient monitoring and personalized care.
3. Digital Health Coaching - Disruptive innovation opportunities in this industry include developing AI-powered health coaching platforms that combine wearable devices and mobile apps to deliver personalized guidance and support.
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