ESYM's 'Scent Pods' Reshape One's World Experiences Through Scent
Laura McQuarrie — October 14, 2016 — Lifestyle
References: esym.co & wellandgood
As ESYM notes that "Your sense of smell has the power to shape your experiences of the world," it creates portable aromatherapy products to help consumers tap into higher states of being while on the go.
ESYM sets itself from other producers of portable aromatherapy products by making 'Scent Pods' that are about more than just providing pleasing scents like Tenkawa Passage, Parisian Morning or Curaçao Breeze. Inhaling these powerful scents taps into the limbic system, which ties scents to emotions and memories. In this way, using these Scent Pods helps to rebalance the brain and body during times of stress or lack of focus.
While pleasing scents are often dispersed into the air through diffusers, aromatherapy is becoming more personal with the introduction of devices for delivery to an individual, such as inhalers and jewelry pieces.
ESYM sets itself from other producers of portable aromatherapy products by making 'Scent Pods' that are about more than just providing pleasing scents like Tenkawa Passage, Parisian Morning or Curaçao Breeze. Inhaling these powerful scents taps into the limbic system, which ties scents to emotions and memories. In this way, using these Scent Pods helps to rebalance the brain and body during times of stress or lack of focus.
While pleasing scents are often dispersed into the air through diffusers, aromatherapy is becoming more personal with the introduction of devices for delivery to an individual, such as inhalers and jewelry pieces.
Trend Themes
1. Personalized Aromatherapy - Inhalers and jewelry pieces introduce a new level of personalization to aromatherapy, offering opportunities for customized scent experiences to individuals on the go.
2. Emotional and Memory Ties to Scents - ESYM's 'Scent Pods' are tapping into the limbic system of the brain, creating opportunities for scents to be used to evoke emotions and memories in a more intentional and therapeutic way.
3. Portable Holistic Wellness - ESYM's 'Scent Pods' offer a solution for people seeking to manage stress and lack of focus while on the go, providing a way to take a moment for themselves with essential oils that can quickly rebalance the brain and body.
Industry Implications
1. Aromatherapy - The introduction of personalized inhalers and jewelry pieces create opportunities for businesses to develop customized products and solutions that cater to individual scent preferences and needs.
2. Wellness and Health - There are potential partnerships to be made between aromatherapy and the wellness industry, with increased focus on holistic approaches to health and wellness that incorporate the benefits aromatherapy can offer.
3. Travel and Hospitality - Businesses in the travel and hospitality industry could introduce aromatherapy products or offer personalized experiences to enhance guests’ trips by offering a new level of engagement through scent with health benefits.
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