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Upgraded Play

Classic toy designs are brought into the tech-obsessed age with digital enhancements

Implications - Although the incorporation of technology in playthings is becoming commonplace, a rising number of innovations that give classic designs a modern overhaul are creating parental nostalgia. Wanting to provide children with the same experiences they had, but in a more 21st-century way, the designs also satisfy a child's need for constant electronic stimulation.
Trend Themes
1. Retrofuturism - Modernizing classic designs satisfy both nostalgia and electronic stimulation.
2. Digitalization of Analog Toys - Digital upgrades to traditional toys enhance experience and create new gaming possibilities.
3. App-connected Toys - Toys that connect to apps provide new experiences, learning opportunities and stimulation.
Industry Implications
1. Toy Manufacturing - Manufacturing companies can create new products to satisfy changing needs of electronic and non-electronic users through improved designs and upgrade concepts.
2. Technology - Toys with digital capabilities and app connectivity tap into the constantly-growing tech industry, bridging the gap between physical and digital, and creating new solutions for everyday material culture.
3. Cloud Computing - Capturing and storing data on the cloud platform solves data storage problems and allows playback on any device, creating new potential for cloud computing and innovation.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
567,448 Total Clicks
Date Range:
Oct 13 — May 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

play_circle_filledApp-Controlled Paper Airplanes
App-Controlled Paper Airplanes
The PowerUp 3.0 by Shai Gaitan Digitizes a Traditional Toy
PowerUp 3.0 is a device that attaches to traditional paper airplanes to ensure they never crash. This little gadget would have come in mighty handy in the animated short ‘Paperman.’ At... MORE
Sensational Sound Effect Bracelets
Sensational Sound Effect Bracelets
The Moff Bracelet Makes Anything a Toy
The Moff bracelet, named after the company who created it, is turning everyday boring objects into awesome fun toys. The bracelet gives objects sound effects. Turn a spoon into a laser or a tennis... MORE
Analog Counting Covers
Analog Counting Covers
The Abacus iPhone Case Encourages Tactile and Virtual Interaction
The Abacus iPhone Case embodies a playful balance of analog versus digital technology when you fit it to your iPhone 4 or 4s. Simple mathematics can be done without counting your fingers or poking... MORE
play_circle_filledKinetic Desktop Toys
Kinetic Desktop Toys
The Kinetic Light Newton’s Cradle is a Luminescent Version of the Class
The Kinetic Light Newton’s Cradle by ThinkGeek is an illuminated recreation of the classic desktop toys displayed in office environments. Its powered by colored LED lights that flicker constantly... MORE
Informative App-Connected Teddy Bears
Informative App-Connected Teddy Bears
Kids Can Get Answers to Their Questions From the Wikibear
With kids connected more than ever to their smartphones, the Wikibear is a stuffed toy that will have kids wanting cuddly toys again. Although this 11-inch toy looks like just your average teddy a... MORE
play_circle_filledVideo Exploration Toys
Video Exploration Toys
The Moment Magnifier Video Toy Captures the World Through a Kid's Eyes
Hanna Yoon’s Moment Magnifier is an interesting video toy concept that brings about a new way for children to capture the world around them. As Hanna describes, “The toy would enable the... MORE

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