The PowerUp 3.0 by Shai Gaitan Digitizes a Traditional Toy
Meghan Young — November 27, 2013 — Life-Stages
References: kickstarter & psfk
PowerUp 3.0 is a device that attaches to traditional paper airplanes to ensure they never crash. This little gadget would have come in mighty handy in the animated short 'Paperman.' At least, for the protagonists, not necessarily the creators. Yet some people might feel that PowerUp 3.0 takes the fun out of such a classic game. Those people simply need to look at teary-eyed toddlers who can't create a proper paper airplane to change their minds.
Designed by pilot, industrial designer and TailorToys CEO Shai Gaitan, PowerUp 3.0 is a long device that sports a tiny propeller, rudder and rechargeable battery. It connects to an accompanying app in order to let the user control the plane. PowerUp 3.0 is made out of a crash-proof carbon fiber frame.
Designed by pilot, industrial designer and TailorToys CEO Shai Gaitan, PowerUp 3.0 is a long device that sports a tiny propeller, rudder and rechargeable battery. It connects to an accompanying app in order to let the user control the plane. PowerUp 3.0 is made out of a crash-proof carbon fiber frame.
Trend Themes
1. App-controlled Toys - Disruptive innovation opportunity: Develop new app-controlled toys that enhance traditional play experiences.
2. Iot Gadgets - Disruptive innovation opportunity: Create internet-connected gadgets that add digital functionality to everyday objects.
3. Smartphone-enabled Hobbies - Disruptive innovation opportunity: Integrate smartphone technology into hobbies to provide new levels of control and interactivity.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity: Innovate traditional toy manufacturing processes by incorporating digital components for enhanced play value.
2. Consumer Electronics - Disruptive innovation opportunity: Develop new consumer electronics devices that bridge the gap between physical and digital experiences.
3. App Development - Disruptive innovation opportunity: Create apps that enable users to control and interact with physical objects for enhanced functionality.
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