The ubiquitous nature of designer goods becomes a marketing tool for artists
Implications - As the luxury becomes ubiquitous, artists and imitators are reinterpreting trademarks as a way to feed off of pre-established infamy and appeal to consumers unable to afford such products. Legal issues surrounding trademark and intellectual property have become skewed in the Internet age and the web has also given rise to a culture of remix. Brands who embrace crowd-created expressions of their logos and iconography, will appeal and connect to digital natives more that than brands who choose to staunchly protect the proliferation of their labels.
Trend Themes
1. Luxury Imitation - As luxury becomes ubiquitous, artists and imitators reinterpret trademarks to appeal to consumers who cannot afford original products.
2. Crowd-created Expression - Brands that embrace crowd-created expressions through their logos & iconography to connect with digital natives can have a competitive edge.
3. Rebranding Low-cost Items - Packaging items like printer ink in high-end branding like Chanel No. 5 perfume can reinvent a not-so-luxurious item into a luxurious one.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can explore further into embracing crowd-created expressions and reinterpreting trademarks to meet changing consumer behavior.
2. Graphic Design & Art - Graphic designers and artists can leverage the trend of luxury imitation and creating crowd-created expressions of luxury brands to gain more clientele.
3. Packaging Industry - The packaging industry can look at rebranding low-value items into high-end products, giving them an edge over competitors and opening new markets.
6 Featured, 53 Examples:
565,210 Total Clicks
Date Range:
May 13 — May 14
Trending:
Warm
Consumer Insight Topics:
