Seeking personal gain, travelers turn to health-improving travel destinations
Implications - While vacations offer travelers a chance to indulge and let loose, a sense of regret can often overwhelm consumers as soon as their getaway comes to an end. Seeking to balance extravagance with personal well-being, individuals are turning to travel experiences that cleverly integrate fitness and health-related activities, speaking to a shift in consumer desire toward more personally beneficial, yet equally indulgent on-the-go experiences.
Trend Themes
1. Wellness Travel - Consumer desires for more indulgent yet beneficial on-the-go experiences are driving the growth of wellness travel.
2. Immersive Activities - The integration of immersive activities such as aerial yoga, aqua yoga and cycling tours into travel experiences is on the rise.
3. Hybrid Hospitality Experiences - Hotels are increasingly offering hybrid hospitality experiences that combine fitness and wellness programming with luxury accommodations.
Industry Implications
1. Hospitality - The hospitality industry can leverage the trends of wellness travel and hybrid hospitality experiences to expand offerings and attract new audiences.
2. Fitness - The fitness industry has an opportunity to explore new revenue streams through collaborations with hotels and resorts for fitness programming and retreats.
3. Wine and Tourism - Wine and tourism industries can benefit from the rise of immersive wine tours and wellness retreats that offer unique experiences for travelers.
