Retail stores feature upcycled construction or decor pieces
Trend - As sustainability becomes increasingly important to consumers and businesses alike, retailers are using various upcycled materials in either the construction or interior designs of their stores.
Insight - As climate change worsens, anxiety and guilt among consumers who fear for the future of the environment is also worsening. Consumers who want to see brands change in order to better reflect principles of sustainability are looking at both the micro and macro ways that businesses are doing that--and will prioritize brands that take the most impactful approach to sustainability.
Insight - As climate change worsens, anxiety and guilt among consumers who fear for the future of the environment is also worsening. Consumers who want to see brands change in order to better reflect principles of sustainability are looking at both the micro and macro ways that businesses are doing that--and will prioritize brands that take the most impactful approach to sustainability.
Workshop Question - How could your brand better ensure it's prioritizing sustainability?
Trend Themes
1. Upcycling - As sustainability becomes increasingly important to consumers and businesses alike, retailers are using various upcycled materials in either the construction or interior designs of their stores, providing an opportunity for businesses to explore innovative ways of using waste.
2. Circular Economy - Retailers are developing a circular economy model with initiatives like in-store recycling, resale-as-a-service platforms, and education on fashion waste. This provides an opportunity for businesses to re-invent their practices by upcycling existing materials, incorporating sustainable technologies, and collaborating with upcycling platforms.
3. Sustainable Design - Fashion brands are incorporating sustainable design elements in their stores with locally sourced materials, natural elements, and ultra-low flow restrooms, providing an opportunity for businesses to use sustainable design to enhance product value while addressing environmental concerns.
Industry Implications
1. Retail - Sustainability-focused retail centers, upcycle-focused fashion pop-ups, upcycled retail fashion stores, and sustainable designer stores can revolutionize the future of retail while contributing to environmental initiatives through sustainable innovation.
2. Construction - Waste reduction through upcycling and sustainable practices in both commercial and residential spaces can help to reduce the carbon footprint in the construction industry, creating unique opportunities for businesses to explore sustainable construction practices.
3. Fashion - Sustainable fashion options through upcycling and circular fashion initiatives in stores can help brands stay relevant through innovative marketing strategies and environmental consciousness.
