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Immunity Chocolate

Brands offer chocolate-based snacks with immunity boosting benefits

Trend - Immune system-boosting chocolates are becoming popular, with brands releasing chocolate based snacks and supplements that are infused with adaptogens and additional antioxidants. These elevated chocolates help support immunity while allowing for indulgence.

Insight - Businesses related to health and fitness are shifting their branding to better align with consumers' changing values. Now, health-conscious consumers are less concerned with metrics like weight, and are more focused on living balanced lives. This approach is less restrictive and allows for indulgence, particularly when the products/services they're indulging in also have added health benefits.
Workshop Question - How could your brand offer consumers guilt-free indulgence?
Trend Themes
1. Immune-boosting Chocolates - As consumers increasingly prioritize health and wellness, brands are releasing chocolate-based snacks/supplements infused with plant-based bioactives, adaptogens, and additional antioxidants to support immunity while indulging.
2. Adaptogenic Foods - Food and drink manufacturers are incorporating adaptogens in their products to provide a range of benefits to consumers including, immune support, stress relief, and improved cognitive function.
3. Raw Cacao Products - Brands are creating products that include raw cacao nibs and chips because of its supposed low carb, high antioxidant, and high magnesium content that may deliver a host of health benefits, including heart health and immune support.
Industry Implications
1. Food and Beverage - The food and beverage industry is increasingly incorporating functional, plant-based ingredients to create healthier, indulgent products that cater to consumers' desire for both taste and health benefits.
2. Beauty and Personal Care - The Beauty and Personal Care industry is branching out to include edible beauty solutions like chocolates, which feature bioactive ingredients known to support skin health, nourish skin and bring a glow to skin appearance.
3. Health and Wellness - The Health and Wellness industry is focused on delivering tailored health solutions via functional foods and supplements, including products that provide sustainable energy, immunity support, and overall physical and mental wellbeing.
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
59,626 Total Clicks
Date Range:
Jun 20 — Sep 22
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Cellular-Supporting Food Bites
Cellular-Supporting Food Bites
Gem Debuts Anti-Supplements Immunity, Sleep and Calm Support Bites
According to a recent study, stress and anxiety are at an all-time high this year and to help individuals cope, GEM launched new “anti-supplements.” The Immunity, Sleep, and Calm support... MORE
Adaptogenic Vegan Chocolates
Adaptogenic Vegan Chocolates
Undefined Beauty's R&R Bars Support Beauty & Immunity
Undefined Beauty’s R&R collection is focused on sharing the numerous benefits of adaptogens in different ways and it includes a selection of topical treatments and edible beauty solutions... MORE
Decadent Protein Brownies
Decadent Protein Brownies
Vive's Better Brownies are Plant-Based and Covered in Dark Chocolate
Vive’s Better Brownies are plant-based, packed with protein and covered in Belgian dark chocolate, so that they offer a perfectly balanced combination of health and indulgence. The better-for-... MORE
Whole Cacao Brands
Whole Cacao Brands
Blue Stripes Cacao Launched in Whole Foods Nationwide
First-of-its-kind whole cacao brand Blue Stripes Cacao launched in Whole Foods nationwide. Blue Stripes was founded by world-famous chocolatier Oded Brenner and the original creator of Max Brenner.... MORE
Immunity-Boosting Chocolates
Immunity-Boosting Chocolates
Avida Health's Chocolate Balls to Strengthen Immune Health Amid COVID
To help address many health concerns amid the COVID-19 pandemic, Avida Health — a Singapore dietary supplement firm — announced the launch of a new chocolate ball designed to improve children&#... MORE
Free-From Raw Cacao Bars
Free-From Raw Cacao Bars
Blue Stripes' Ancient Cacao Bar is Non-GMO, Vegan and Gluten-Free
Blue Stripes’ Ancient Cacao Bar is inspired by “ancient native traditions, retaining the pronounced texture of unrefined cacao beans and their wild aroma.” Made with a selection... MORE

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