Brands offer chocolate-based snacks with immunity boosting benefits
Trend - Immune system-boosting chocolates are becoming popular, with brands releasing chocolate based snacks and supplements that are infused with adaptogens and additional antioxidants. These elevated chocolates help support immunity while allowing for indulgence.
Insight - Businesses related to health and fitness are shifting their branding to better align with consumers' changing values. Now, health-conscious consumers are less concerned with metrics like weight, and are more focused on living balanced lives. This approach is less restrictive and allows for indulgence, particularly when the products/services they're indulging in also have added health benefits.
Insight - Businesses related to health and fitness are shifting their branding to better align with consumers' changing values. Now, health-conscious consumers are less concerned with metrics like weight, and are more focused on living balanced lives. This approach is less restrictive and allows for indulgence, particularly when the products/services they're indulging in also have added health benefits.
Workshop Question - How could your brand offer consumers guilt-free indulgence?
Trend Themes
1. Immune-boosting Chocolates - As consumers increasingly prioritize health and wellness, brands are releasing chocolate-based snacks/supplements infused with plant-based bioactives, adaptogens, and additional antioxidants to support immunity while indulging.
2. Adaptogenic Foods - Food and drink manufacturers are incorporating adaptogens in their products to provide a range of benefits to consumers including, immune support, stress relief, and improved cognitive function.
3. Raw Cacao Products - Brands are creating products that include raw cacao nibs and chips because of its supposed low carb, high antioxidant, and high magnesium content that may deliver a host of health benefits, including heart health and immune support.
Industry Implications
1. Food and Beverage - The food and beverage industry is increasingly incorporating functional, plant-based ingredients to create healthier, indulgent products that cater to consumers' desire for both taste and health benefits.
2. Beauty and Personal Care - The Beauty and Personal Care industry is branching out to include edible beauty solutions like chocolates, which feature bioactive ingredients known to support skin health, nourish skin and bring a glow to skin appearance.
3. Health and Wellness - The Health and Wellness industry is focused on delivering tailored health solutions via functional foods and supplements, including products that provide sustainable energy, immunity support, and overall physical and mental wellbeing.
