DTC Footwear Brand TAFT Launches Its First NFT Collection
Niko Pajkovic — April 30, 2022 — Tech
References: retailtechinnovationhub & trendhunter
TAFT, a leading direct-to-consumer men's footwear brand, has announced the launch of its first-ever NFT collection, which will consist of illustrations of winged animals that correspond to digital pairs of shoes.
When customers buy a TAFT NFT, they will also receive exclusive access to a pair of digital-only sneakers, which will feature attributes that align with those of the artwork. What's more, shoppers will have the option to purchase a "utility exclusive package,' which will feature NFT digital art and early access to exclusive promos and drops.
“We aren’t talking about making some expensive JPEG of our shoes that you can use as a profile picture - we are talking about creative, one of a kind products and a utility package that we could never release without this," explained Kory Stevens, Founder and Designer at TAFT.
Image Credit: TAFT
When customers buy a TAFT NFT, they will also receive exclusive access to a pair of digital-only sneakers, which will feature attributes that align with those of the artwork. What's more, shoppers will have the option to purchase a "utility exclusive package,' which will feature NFT digital art and early access to exclusive promos and drops.
“We aren’t talking about making some expensive JPEG of our shoes that you can use as a profile picture - we are talking about creative, one of a kind products and a utility package that we could never release without this," explained Kory Stevens, Founder and Designer at TAFT.
Image Credit: TAFT
Trend Themes
1. NFT Sneaker Collections - DTC companies in the footwear industry are increasingly creating NFT collections as a new form of product offering.
2. Digital-only Sneakers - The trend of digital-only sneakers is on the rise, where consumers can purchase virtual sneakers with exclusive attributes.
3. Utility Exclusive Package - Companies are incorporating utility exclusive packages that feature NFT digital art and early access to promos and drops.
Industry Implications
1. Footwear - The footwear industry is exploring the potential of NFT and digital-only sneakers to offer customers new and exclusive product options.
2. Art and Digital Collectibles - The NFT market and digital collectibles industry can benefit from collaborations with footwear companies to create unique and innovative products.
3. E-commerce and DTC - Direct-to-consumer companies are spearheading the NFT trend, presenting an opportunity for e-commerce businesses to expand their offerings.
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