SoulTree in India Sets a Precedent as a Sustainable Flagship
Laura McQuarrie — February 26, 2021 — Art & Design
References: soultree.in & premiumbeautynews
Indian Ayurvedic beauty and wellness brand SoulTree opened the doors to its flagship location as a place for consumers to experience its skin, hair and makeup products, and do so in a completely sustainable way. The store sets itself apart as India’s first solar-powered beauty and wellness store, and the 600 square foot boutique was constructed of biodegradable materials, non-plastic fixtures and reclaimed wood with a zero-waste policy. At the store, staff are also outfitted in sustainable materials and 100% organic cotton to further support the brand's commitment to an organic, ethical and eco-friendly future.
Within the store, shoppers will find products like organic skincare, bath products, haircare and makeup made with natural ingredients.
Within the store, shoppers will find products like organic skincare, bath products, haircare and makeup made with natural ingredients.
Trend Themes
1. Sustainable Beauty Retail - Creating flagship stores that are environmentally friendly and sustainable, offering products made with natural ingredients.
2. Renewable Energy-powered Retail - Using renewable energy sources, such as solar power, to power retail spaces and decrease energy consumption and costs.
3. Biodegradable Materials in Retail Design - Utilizing biodegradable and non-plastic fixture materials in retail spaces to decrease waste and promote sustainability.
Industry Implications
1. Beauty and Wellness - Companies can innovate by investing in sustainable retail spaces and using natural ingredients to meet eco-conscious customer demands.
2. Renewable Energy - Renewable energy companies can partner with retailers to provide solar power solutions for their stores and reduce their environmental impact.
3. Retail Design - Retail design firms can promote the use of biodegradable materials and sustainable practices in store design to create a more environmentally friendly retail experience.
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