Vegan pizzerias cater to a wide range of consumers
Trend - Pizzerias that only use vegan cheeses are popping up as more consumers choose to go vegan, have lactose intolerances, or are generally choosing to be more flexible in their diet. These stores replicate the same popular pizzas that are found in traditional pizzerias.
Insight - Alternative foods have become increasingly popular among consumers who aren't vegan or lactose intolerant, in-part because they tend to view these options as being more healthy than their traditional counterparts. Since the flavors and textures of alternative ingredients are now advanced enough that they're able to replicate the real thing, health-conscious consumers are increasingly likely to choose these alternatives even when they want to indulge.
Insight - Alternative foods have become increasingly popular among consumers who aren't vegan or lactose intolerant, in-part because they tend to view these options as being more healthy than their traditional counterparts. Since the flavors and textures of alternative ingredients are now advanced enough that they're able to replicate the real thing, health-conscious consumers are increasingly likely to choose these alternatives even when they want to indulge.
Workshop Question - How is your brand expanding its alternative offerings?
Trend Themes
1. Increase in Veganism and Lactose Intolerance - As more people choose to go vegan, or develop lactose intolerances, pizzerias are finding innovative ways to cater to these dietary needs by offering vegan-only menus or plant-based cheese alternatives.
2. Advancement of Alternative Foods Technology - Advanced alternative ingredients that are able to replicate the flavors and textures of traditional ingredients are increasingly popular among health-conscious consumers who view plant-based options as healthier alternatives.
3. Rise in Customized Dietary Needs - Consumers are increasingly seeking out customized dietary options, leading businesses to offer catalogs of ingredients that cater to various dietary needs such as veganism or lactose intolerance.
Industry Implications
1. Food and Beverage Industry - As veganism and alternative dietary preferences become more mainstream, the food and beverage industry responds with innovative products and menus that cater to consumer needs.
2. Technology and Science Industry - Advancements in food technology and science have led to the creation of alternative ingredients and innovative methods for creating plant-based cheese alternatives.
3. Hospitality Industry - The hospitality industry has seen an increase in demand for specialized dietary options, leading to the creation of vegan-only pizzerias and customized menus that cater to individual preferences.
