BigCommerce Revamps Ted Baker's Digital Commerce Experience
Niko Pajkovic — March 16, 2022 — Business
References: tedbaker & marketingtechnews.net
BigCommerce, an Open SaaS eCommerce platform that works with retail brands, has launched a new eCommerce experience for the UK-based lifestyle brand Ted Baker.
The new initiative takes sees both brands taking an innovative approach to eCommerce by leveraging BigCommerce's multi-storefront (MSF) headless solution. Thanks to the new tool, Ted Baker is able to utilize a single BigCommerce online store to operate several unique storefronts. As a result, the new solution allows the lifestyle brand to streamline day-to-day back-end employee operations while also providing online shoppers with a sleek and frictionless customer experience.
“Built on the scalable yet robust platform, BigCommerce and its supporting partners created a tailored solution that simplifies backend complexities, showcases our high-end product offering and enhances the customer journey as we continue to expand into new markets," said Leon Shepherd, CIO of Ted Baker.
Image Credit: Ted Baker
The new initiative takes sees both brands taking an innovative approach to eCommerce by leveraging BigCommerce's multi-storefront (MSF) headless solution. Thanks to the new tool, Ted Baker is able to utilize a single BigCommerce online store to operate several unique storefronts. As a result, the new solution allows the lifestyle brand to streamline day-to-day back-end employee operations while also providing online shoppers with a sleek and frictionless customer experience.
“Built on the scalable yet robust platform, BigCommerce and its supporting partners created a tailored solution that simplifies backend complexities, showcases our high-end product offering and enhances the customer journey as we continue to expand into new markets," said Leon Shepherd, CIO of Ted Baker.
Image Credit: Ted Baker
Trend Themes
1. Multi-storefront E-commerce - The use of multi-storefront e-commerce solutions provides retailers with a more streamlined online shopping experience for customers.
2. Headless Commerce - Headless commerce solutions like BigCommerce's multi-storefront platform allows retailers to more easily operate multiple storefronts from a single location.
3. Tailored Solutions - The creation of tailored solutions allows brands like Ted Baker to simplify backend complexities while enhancing the customer journey and product offerings.
Industry Implications
1. E-commerce - The e-commerce industry can benefit from multi-storefront solutions to improve the customer experience and streamline employee operations.
2. Retail Technology - Retail technology companies can develop headless commerce solutions to help retailers operate multiple storefronts from a single platform.
3. Fashion - The fashion industry can use tailored solutions to showcase product offerings while improving the customer journey and expanding into new markets.
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