Unrelated brands are coming together to sell the best of both worlds
Implications - Co-branding and collaborations are appealing to consumers and brands alike, with the most unlikely of brands coming together to make more interesting and valuable products. Consumers are reacting strongly to those that bring together to completely different brands, as this not only makes the occasion seem more unique, but appeals to two sides of a person's psyche.
Trend Themes
1. Unlikely Collaborations - Collaborating with brands from different industries can attract consumers and create unique and valuable products.
2. Brand Renewal - Collaborating with creative designers can revitalize brands and bring new customers.
3. Pop Culture Inspiration - Using pop culture as inspiration for fashion and design products can attract a younger, more modern consumer base.
Industry Implications
1. Fashion and Design - Collaborating with unexpected partners or using pop culture inspiration can create new and exciting product offerings.
2. Food and Beverage - Partnering with fashion designers or creative collaborators can add excitement and novelty to food and beverage products.
3. Entertainment - Leveraging pop culture icons in product design or collaborations can appeal to fans and attract new customers.
7 Featured, 54 Examples:
556,582 Total Clicks
Date Range:
Feb 13 — Jun 13
Trending:
Warm
Consumer Insight Topics:
