The Pantone Makeup Line is Inspired by the 2013 Color of the Year
Kelsey Goforth — March 5, 2013 — Luxury
References: sephora
This March, cosmetic retailer Sephora is releasing a Pantone-inspired makeup line featuring this year's dazzling emerald shade. The line includes products such as false glitter eyelashes, nail polish, liquid liners, brush sets, mascara and loose powders, all in this year's signature shade. The cosmetics can be purchased individually or as part of a 6-piece gift set.
Each Pantone-inspired makeup product is infused with a high-pigment formula, ensuring that the electric green cosmetics will pop against your skin tone. As pretty as they are, Pantone-inspired makeup products are nothing new to Sephora. Last year, the retailer also found success with makeup featuring the 2012 color Tangerine Tango.
Easy to use, contemporary and slightly futuristic, these Pantone-inspired makeup products are a welcome addition to anyone's spring look.
Each Pantone-inspired makeup product is infused with a high-pigment formula, ensuring that the electric green cosmetics will pop against your skin tone. As pretty as they are, Pantone-inspired makeup products are nothing new to Sephora. Last year, the retailer also found success with makeup featuring the 2012 color Tangerine Tango.
Easy to use, contemporary and slightly futuristic, these Pantone-inspired makeup products are a welcome addition to anyone's spring look.
Trend Themes
1. Pantone-inspired Makeup - The trend of creating makeup lines inspired by Pantone color of the year offers opportunities for cosmetics companies to tap into the latest color trends and cater to fashion-forward consumers.
2. High-pigment Formulas - The trend of high-pigment formulas in makeup products presents opportunities for cosmetic manufacturers to create vibrant and long-lasting cosmetics that stand out.
3. Gift Sets - The trend of offering makeup products in gift sets provides opportunities for retailers to attract customers with curated collections and special promotions.
Industry Implications
1. Cosmetics - The cosmetics industry can explore Pantone-inspired makeup lines and high-pigment formulas to stay ahead of color trends and attract fashion-conscious consumers.
2. Fashion - The fashion industry can collaborate with cosmetics companies to create makeup products that complement and reflect the latest color and fashion trends.
3. Retail - The retail industry can capitalize on the popularity of Pantone-inspired makeup by promoting gift sets and exclusive collections, driving sales and customer engagement.
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