The Diet Coke 'Heart Truth' Initiative Promotes Love
Katie Pagnotta — January 27, 2013 — Social Media
References: dietcoke & fashionindie
The Diet Coke 'Heart Truth' campaign promotes spreading health and happiness. The inspirational initiative features a catchy hashtag #ShowYourHeart.
The concept of the campaign is to encourage people to share posts featuring expressions of their love via Instagram or Twitter accompanied by the hashtag. By participating you will automatically be enrolled in a chance to win a trip to New York City for Fashion Week. In addition, you will attend the Red Dress Collection Fashion Show and have the privilege of meeting celebrity ambassador for Coca-Cola, Minka Kelly. The idea is wonderful and great way to utilize social media to spread a positive message.
The Diet Coke 'Heart Truth' campaign is bright, savvy and perpetuates positive energy.
The concept of the campaign is to encourage people to share posts featuring expressions of their love via Instagram or Twitter accompanied by the hashtag. By participating you will automatically be enrolled in a chance to win a trip to New York City for Fashion Week. In addition, you will attend the Red Dress Collection Fashion Show and have the privilege of meeting celebrity ambassador for Coca-Cola, Minka Kelly. The idea is wonderful and great way to utilize social media to spread a positive message.
The Diet Coke 'Heart Truth' campaign is bright, savvy and perpetuates positive energy.
Trend Themes
1. Social Media Expressions - Encouraging people to share posts featuring expressions of their love via Instagram or Twitter creates a trend of user-generated content and promotes brand value through shared community experiences.
2. Inspirational Campaigns - The Diet Coke 'Heart Truth' campaign is an example of inspirational campaigns that promote positivity and wellness among its audience, creating opportunities for building relationships with customers beyond transactional services.
3. Celebrity Endorsements - Having celebrity ambassadors like Minka Kelly strengthens brand visibility and credibility through partnership and social media influence, thus creating opportunities for cross-promotion and sponsorship deals.
Industry Implications
1. Beverage Industry - Innovative campaigns like 'Heart Truth' could disrupt the beverage industry's marketing strategies by focusing on inspiring emotional connections and encouraging user-generated content.
2. Fashion Industry - The 'Heart Truth' campaign's partnership with New York Fashion Week could disrupt the fashion industry's traditional marketing strategies and create opportunities for cross-industry collaborations and influencer campaigns.
3. Social Media Industry - Campaigns that promote user-generated content like the 'Heart Truth' campaign can disrupt the social media industry by emphasizing the power of social sharing and genuine connection, creating opportunities for innovative advertising and marketing strategies.
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