The LACOSTE L!VE x Osamu Tezuka Collection is Comic-Clad
Jana Pijak — May 23, 2013 — Marketing
References: lacoste & fuckingyoung.es
The LACOSTE L!VE x Osamu Tezuka Capsule Collection shines a light on the renowned Japanese manga mogul. Teaming up with the Tezuka Productions team, LACOSTE L!VE creates an exclusive line of cartoon-clad polos, T-shirts and footwear accessories that are inspired by characters from Osamu Tezuka's famed comic book series.
The team has created three illustrated stories and sporty style themes for LACOSTE that include The Mysterious Underground Man (flight), Astro Boy (transformation) and Black Jack (communication with nature). Whether showcasing a series of scenic illustrations or focusing on popular comic book characters, the LACOSTE L!VE x Osamu Tezuka Capsule Collection is sure to appeal to the manga lover with an appreciation for the artist's classic cartoon imagery and unmatched visual artistry.
The team has created three illustrated stories and sporty style themes for LACOSTE that include The Mysterious Underground Man (flight), Astro Boy (transformation) and Black Jack (communication with nature). Whether showcasing a series of scenic illustrations or focusing on popular comic book characters, the LACOSTE L!VE x Osamu Tezuka Capsule Collection is sure to appeal to the manga lover with an appreciation for the artist's classic cartoon imagery and unmatched visual artistry.
Trend Themes
1. Manga-inspired Collaborations - Collaborating with manga artists to create exclusive fashion lines that showcase classic cartoon imagery and appeal to manga lovers.
2. Cartoon-clad Polos - Creating polo shirts and T-shirts featuring characters and illustrations from manga series to offer customers a unique and niche fashion product.
3. Sporty Style Themes - Incorporating sporty style elements and themes into fashion collections inspired by manga to attract sports enthusiasts and broaden the range of fashion consumers.
Industry Implications
1. Fashion & Apparel - Collaborations between manga artists and fashion brands in the fashion and apparel industry offer opportunities for niche and exclusive product lines.
2. Comic Books & Manga - Combining the visual artistry of manga and fashion collections can create disruption and open new markets in the comic books and manga industry.
3. Footwear Accessories - Producing shoes and other fashion accessory products that feature manga-inspired illustrations can attract fashion enthusiasts and manga fans, expanding the product range and offering new niche opportunities in the footwear accessories industry.
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