Bordered roles within the typical nuclear family are blurred
Implications - As more emphasis is placed on equality for all, the nuclear family and its supposed roles are redefined. General gender role reversal is on the rise, meaning the line between mother and father is fading. Furthermore, the growth of the digital world means members of the younger generation have access to more information and thus, are able to teach the older generation, namely their parents, some valuable lessons.
Trend Themes
1. Gender Role Reversal - The fading line between mother and father can lead to a disruption in traditional parenting methods.
2. Parent-assisting Technology - The lack of technical knowledge among parents can result in disruptive innovation opportunities for websites like Quib.ly.
3. Technology for Children - Dedicated gadgets like the 1stFone for kids can be a disruptive innovation opportunity in the consumer electronics industry.
Industry Implications
1. Parental Guidance/mentoring - The emergence of Quib.ly-like platforms can disrupt existing mentorship methods by providing knowledge and empowerment for parents.
2. Consumer Electronics - Innovative products for children like the 1stFone can disrupt the conventional consumer electronics industry and create a new market.
3. Women's Health - Pregnancy-imitating belts can be a disruptive innovation opportunity for the women's health industry, giving them a way to introduce new services to expecting mothers and fathers.
