The LACOSTE Polo of the Future Campaign Celebrates 80 Years
Jana Pijak — December 15, 2012 — Marketing
References: lacoste-future & fuckingyoung.es
In celebration of it 80th anniversary, legendary sportswear label LACOSTE has launched is Polo of the Future ad campaign which reinvents founder Rene Lacoste's iconic polo design.
Named the L.12.12., Rene's iconic shirt was first sold in the 1930s and continues to be a staple of sportswear today. Whether worn for comfort or to make an athletic-inspired fashion statements, the L.12.12. polo is a garment synonymous with the French label.
While L stands for LACOSTE, the number one represents the shirt's cotton materiality while the two and 12 stand for the top's short sleeve length and primary number of prototypes made before its release.
Released on 12/12/12, the Lacoste Polo of the Future ad campaign celebrates eighty years of the iconic label's most popular creation.
Named the L.12.12., Rene's iconic shirt was first sold in the 1930s and continues to be a staple of sportswear today. Whether worn for comfort or to make an athletic-inspired fashion statements, the L.12.12. polo is a garment synonymous with the French label.
While L stands for LACOSTE, the number one represents the shirt's cotton materiality while the two and 12 stand for the top's short sleeve length and primary number of prototypes made before its release.
Released on 12/12/12, the Lacoste Polo of the Future ad campaign celebrates eighty years of the iconic label's most popular creation.
Trend Themes
1. Revival Ads - Opportunity for brands to revive iconic products or campaigns from the past and give them a modern twist.
2. Athleticwear Reinvention - Potential for sportswear companies to reinvent their classic designs to appeal to the modern consumer.
3. Iconic Fashion Staples - Growing demand for timeless and iconic fashion pieces that transcend trends and generations.
Industry Implications
1. Sportswear - Disruptive innovation opportunity for sportswear brands to reimagine and modernize their classic designs.
2. Fashion - Opportunity for the fashion industry to capitalize on the revival of iconic fashion pieces and create innovative marketing campaigns around them.
3. Advertising - Disruption potential in the advertising industry to create campaigns that revive and celebrate iconic products and brands.
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