Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Flattertising

Ego boosts are being integrated into brand products to offer a happier experience

Implications - Taking it a step further than advertising initiatives like Dove's Real Beauty campaign, brands are using flattery to offer consumers a more pleasant customer experience. Be it on a bag or an in-store innovation, products and services used to flatter shoppers complement the positive feelings that consumers seek when buying goods.
Trend Themes
1. Flattery Marketing - Brands are using flattery to offer consumers a more pleasant customer experience, by incorporating it into their products and services.
2. Personalization - Individuals desire for personalization is allowing companies to offer customized experiences that cater to their needs and wants.
3. Self-esteem Boosting Initiatives - Businesses are launching campaigns and products that help uplift an individual's self-esteem, and offer them a more positive outlook.
Industry Implications
1. Retail - Retailers can utilize personalization and flattery marketing to create a more positive shopping experience for customers and increase their loyalty.
2. Advertising - Using self-esteem boosting initiatives in advertising campaigns can help brands create a positive impact on the consumers and build a long-lasting relationship.
3. Fashion - Self-esteem boosting clothing, accessories, and beauty products can cater to an individual's desire to feel better about themselves and boost their confidence.
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
581,780 Total Clicks
Date Range:
Oct 12 — Jun 13
Trending:
Mild

Featured Examples

Bizarrely Specific Flattery
Bizarrely Specific Flattery
'Daily Odd Compliment' Will Uplift Your Spirit in an Unexpected Way
Whether you just really need to let someone know you love them more than squirrels probably love spagetti or that they are just “that’s so Raven,” the Daily Odd Compliment Tumblr... MORE
Personal Diary Beauty Ads
Personal Diary Beauty Ads
Dove’s Carbon Paper Commercial is Helping Youths Live Their Dreams
Coming off the heels of its mega successful composite beauty perception sketch campaign, Dove has just released its Carbon Paper ad that sees this natural beauty supporting company getting in touch... MORE
play_circle_filledSelf Esteem-Boosting Bags
Self Esteem-Boosting Bags
This QR Campaign Raises Your Self-Esteem
In order to promote the Diagonal Mar Shopping Centre, a bag that improves your confidence called ‘The first bag that raises your self-esteem’ was created. The shopping bag features an... MORE
play_circle_filledUnabashedly Confident Spoofs
Unabashedly Confident Spoofs
The xoVain Editors Poke Fun at the Dove Beauty Ads in This Clip
The charmingly narcissistic self-portraits in the xoVain video titled ‘Vain Editors Describe Themselves to a Sketch Artist’ are slightly exaggerated drawings of each editor. A sketch... MORE
Ego-Boosting Sites
Ego-Boosting Sites
The Emergency Compliment Website is Totally Uplifting
Sometimes you have a day that seems to consist solely of a series of unfortunate events. If you’re having one of these seemingly endless days, then you should check out the Emergency... MORE
Bragging Skater Beanies
Bragging Skater Beanies
This Crazy Sexy Cool Cap Will Boost the Wearer's Self-Esteem in Seconds
The Crazy Sexy Cool cap loves giving compliments, and if you’re like most individuals you’ll be glad to receive them. Not only do these beanies boost self-esteem, but they’re nice... MORE

Related Examples

play_circle_filledDramatic Fry-Sharing Ads
Dramatic Fry-Sharing Ads
The French Fries Story Depicts a Tale of Golden Fries and Friendship
Burning Violence Ads
Burning Violence Ads
The Amnesty International Fan the Flame Campaign is Utterly Powerful
play_circle_filledAffluent Anarchist Ads
Affluent Anarchist Ads
A Black Card Magazine Campaign Features Rioters in High-End Couture
play_circle_filledFood Slot Machine Ads
Food Slot Machine Ads
The 'Foot Slot' Machine Dispenses Random Mayo-Inspired Samples
play_circle_filledHighrise Infidelity Stunt Ads
Highrise Infidelity Stunt Ads
The Discovery Channel’s Campaign Has a Man Escaping an Angry H
play_circle_filledPhone-Incarcerating Beer Ads
Phone-Incarcerating Beer Ads
The 'Amstel Safe' Campaign Gave Beer to Those with Locked Up Phones
Self-Esteem-Promoting Restaurants
Self-Esteem-Promoting Restaurants
'Beautiful' Women Get Free Meal at Brazilian Restaurant Spoleto
Vibrant Pathogen Self-Portraits
Vibrant Pathogen Self-Portraits
Bacteriograms by Erno-Erik Raitanen Captures His Germs
Quirky Blogger Caricatures
Quirky Blogger Caricatures
Jon Burgerman Sketches the Gorgeously Glam Girls on Tumblr
Botanical Dance Photograpy
Botanical Dance Photograpy
The Self-Portraits by Former Dancer Ingrid Endel are Stunning
Motivational Coaster Designs
Motivational Coaster Designs
These DIY Mug Mats Feature Inspirational and Positive Messages
Guerilla Stunt Webinars
Guerilla Stunt Webinars
Dove Hosted a Q&A Webinar to Take the Audience Behind the Scenes
play_circle_filledBeauty Campaign Parodies
Beauty Campaign Parodies
This Male-Centric Parody of Dove's Real Beauty Campaign is a Hoot
play_circle_filledTouching Beauty Perception Sketches
Touching Beauty Perception Sketches
The Dove Real Beauty Sketches Campaign is Heart-Wrenching
Deceased Animal Portraits
Deceased Animal Portraits
The Rowan Corkill Images Display a Series of Dead Animals
Typographic Self-Portraits
Typographic Self-Portraits
The 'You Are Your Words' Website Makes Pictures from Written Words
Sleep Walking Self Portraits
Sleep Walking Self Portraits
Simon Cheung's Photography Portfolio Depicts the Artist Snoozing
Disproportionate Self-Portraits
Disproportionate Self-Portraits
Paul Armstrong Depicts Himself in an Everyday Wonderland
play_circle_filledDaily Abuse Documentation PSAs
Daily Abuse Documentation PSAs
The Viral Photo-a-Day Challenge is Used in this Poignant Campaign
Intense Reptilian Headshots
Intense Reptilian Headshots
Cristina Otero Takes Artistic Self-Portraits Posing with a Snake
play_circle_filledAnti-Airbrush Guerrilla Marketing
Anti-Airbrush Guerrilla Marketing
The New Part of Dove's Real Beauty Campaign Reverts Photoshoppin
DIY Bedazzled Beanies
DIY Bedazzled Beanies
These Beautifully Accented Hats Make a Bold Fashion Statement
Hollywood Carpet Apparel
Hollywood Carpet Apparel
The Connoisseur Headwear Collection is Inspired by Cult Rugs
Social Media Personality Illustrations
Social Media Personality Illustrations
Which of These Faces of Facebook Fans Are You?
Japanese-Influenced Urban Apparel
Japanese-Influenced Urban Apparel
The Acapulco Gold 2012 Fall Lookbook Features Patterned Hats
Naughty Political Portraits
Naughty Political Portraits
Emily Deutchman's 'Presidents with Boob Faces' Are Comic
Packaged Emotional Fulfillment
Packaged Emotional Fulfillment
The Flow Market Canned Intangible Needs Provide Inner Peace
Humorous Drinking Utensils
Humorous Drinking Utensils
Differentiate Glasses More Easily with the Who's Who Wine Glasses
Apologetic Profanity Balloons
Apologetic Profanity Balloons
Adam J. Kurtz Says I'm Sorry with a Little Humor
Witty Typographic Puns
Witty Typographic Puns
These Posters from Gary Nicholson Will Leave You Laughing Out Loud
Strange Scent-Detecting Stunts
Strange Scent-Detecting Stunts
The LAHWF Smelling People Prank Approaches Strangers
Humorous Hip-Hop Bags
Humorous Hip-Hop Bags
The 'I Like Big Books and I Cannot Lie' Tote Makes Sir-Mix-a-Lot Educational
Obnoxious Muscle Shirts
Obnoxious Muscle Shirts
The WELLEN 'Suns Out Guns Out' Tank is Proudly Narcissistic
Openly Personal Notebooks
Openly Personal Notebooks
The Moleskines by Sable Yong are Endearing
Lovey Dovey Sweeteners
Lovey Dovey Sweeteners
These Heart-Shaped Sugar Cubes are the Perfect Saucer-Side Accessory
Tough Love Lookbooks
Tough Love Lookbooks
This Nike Ugly Promotion Gets Straight to the Point
play_circle_filledExcessive Social Media Films
Excessive Social Media Films
The Comediva 'Pinsanity' Video Takes Pinning Too Far
Post-Modern Art Spoofs
Post-Modern Art Spoofs
Henry Hargraves Recreats Damien Hirst's ‘Spot' Paintings
Eyewear-Toting Toques
Eyewear-Toting Toques
The 'I Love Nerds Beanie' Gives Users an Extra Brain
play_circle_filledSilent Hunky Actor Spoofs
Silent Hunky Actor Spoofs
Funny or Die's 'Quiet Ryan' Parodies Film Star Ryan Gosling
Frosted Knitted Toques
Frosted Knitted Toques
These Cupcake Beanies are Full of Sweetness
Frightening Frugal Apparel
Frightening Frugal Apparel
The Zombie Beanie Keeps You Warm and Keeps Fellow Undead Away
Brain Slug Beanies
Brain Slug Beanies
The Futurama Cyclops Hat is Perfect for Feigning Heteronomy
Sending Purchased Compliments
Sending Purchased Compliments
The Flatter Me Website Ensures Your Loved Ones Know They are Special
Ego-Boosting Jewelry
Ego-Boosting Jewelry
The Lochers 'I Am the Shit' Necklace is a Subtle Reminder of Your Greatness
Complimentary Compliments
Complimentary Compliments
QVC Beauty's ‘The Complimentor' Bryan Lacey Sends a Po
Facial Hair Hats
Facial Hair Hats
The Beard Beanie is the Weirdest Way to Keep Your Face Warm
play_circle_filledDesigner Olympic Outfits
Designer Olympic Outfits
The Ralph Lauren Vancouver 2010 US Olympic Team Uniforms
Spirit Lifting Kitchenware
Spirit Lifting Kitchenware
Chicks Dig You Cereal Bowl
play_circle_filledCommercial Parodies
Commercial Parodies
Russian Mail Order Bride Spoofs Dove Evolution
play_circle_filledDeodorant Viral Inspired by Japanese Puppet Theatre
Deodorant Viral Inspired by Japanese Puppet Theatre
Dove Lighting Bolt of Terror Ad