Ego boosts are being integrated into brand products to offer a happier experience
Implications - Taking it a step further than advertising initiatives like Dove's Real Beauty campaign, brands are using flattery to offer consumers a more pleasant customer experience. Be it on a bag or an in-store innovation, products and services used to flatter shoppers complement the positive feelings that consumers seek when buying goods.
Trend Themes
1. Flattery Marketing - Brands are using flattery to offer consumers a more pleasant customer experience, by incorporating it into their products and services.
2. Personalization - Individuals desire for personalization is allowing companies to offer customized experiences that cater to their needs and wants.
3. Self-esteem Boosting Initiatives - Businesses are launching campaigns and products that help uplift an individual's self-esteem, and offer them a more positive outlook.
Industry Implications
1. Retail - Retailers can utilize personalization and flattery marketing to create a more positive shopping experience for customers and increase their loyalty.
2. Advertising - Using self-esteem boosting initiatives in advertising campaigns can help brands create a positive impact on the consumers and build a long-lasting relationship.
3. Fashion - Self-esteem boosting clothing, accessories, and beauty products can cater to an individual's desire to feel better about themselves and boost their confidence.
6 Featured, 51 Examples:
582,564 Total Clicks
Date Range:
Oct 12 — Jun 13
Trending:
Mild
Consumer Insight Topics:
